The opening of the sixth edition of Digital Innovation Days

Exclusive screening of the docufilm made in collaboration with Gybe Studio.

The documentary investigates the themes of education and language through the thoughts and journey of Cosimo Lupo and Vito Longo, founders and directors of Scuola Mohole. The images, shot through a single day of filming, alternate between scenes of daily life inside the school during "Nothing Day" and Cosimo and Vito's interview. The discussion, intimate and spontaneous, sees the two directors discuss topics such as didactics, narrative, constructive dialogue and argumentative complexity, as well as the innovation of communication tools and the future of education.

The spillover of the school founders' philosophy at this day-long event is returned through the students' multidisciplinary projects, representing the creative avant-garde and forms of language.

Human Powerfulness

Emerging technologies are determined for a country's development, growth and well-being. They are frontier technologies that enable complex challenges and can decree the success of an economic system in the future. They require foresight, visionary industrial policies and, in particular, robust and patient financial support. Italy can play a leading role in this new technological cycle by having the necessary basic skills and infrastructure. But it needs a clear and ambitious vision of what it wants to do and a new pact between public finance and private investment.

We live in complex times, in a world that is constantly changing where we actually go from one crisis to another.

Each of these situations is different in its nature, but they all contribute to shaping people's moods and feelings, attitudes, behaviors, and choices.

In this complexity, understanding the context is essential to ensure that companies and institutions remain relevant in people's lives.

So much has been said, and is being said, about the relationship between reality and language. Let's take stock: which reading should be listened to? And if so, is it possible to renew words to foster positive changes in the work environment?

A special contribution from two international speakers, organized in cooperation with FrancoAngeli.

"It's no longer just a matter of what we say, but how we say it."

In this session, we will discover techniques and strategies for creating revolutionary experiences through Immersive Technologies and Artificial Intelligence, giving rise to new languages and modes of expression capable of transcending traditional forms of storytelling.

We will explore how these technologies are opening the door to a new era of creative expression, how to reach the expectations and demands of new generations, and the opportunities that arise from the fusion of human creativity, AI, and emerging technologies.

The panel will delve into how brands can adopt an immersive mindset to tell their story and how practitioners and creatives, are integrating AI into their designs to create experiences that make an impression.

In an era of rapid digital transformation, organizations in every industry face an unprecedented challenge: adapting to the age of artificial intelligence while keeping the human element at the center. Skill evolution is the key to driving innovation and success in a business landscape increasingly dominated by AI. We will look at the impact of AI on the world of work, the necessary mindset change, and how organizations can develop a talent ecosystem that can harness the full potential of new technologies while ensuring employee well-being and customer value creation.

The digital ecosystem runs fast. Business, investment and new technologies are at the heart of this revolution that looks to young people as key elements of this journey. With this in mind, ANGI's young innovators, also commenting on research conducted by their ANGI Ricerche observatory, present opportunities and prospects for such scenarios under the banner of innovation and the ecosystem of Italian companies and startups.

To produce and market its products, goods, or services, every company needs processes that make business operations - from research & development to production, sales, finance, administration, IT, human resources, and so on - efficient and effective. The problem is that these processes quickly become outdated due to constant changes in the market, technologies, or new ways to execute them. Over time they then become more complex, more rigid, and more compartmentalized. This causes the company to lose a lot of value: competitiveness, ability to respond quickly to customer needs, productivity of the organization, and cost optimization. 

For internal operations to continue to evolve over time, it first takes a system that prevents processes from becoming outdated. You need a dynamic and viable system to optimize them and keep them constantly evolving. The dynamic process building model allows for both. It's a model that starts with concrete experience and results, which has led Procter & Gamble to be considered best-in-class in this area, and which has been codified so that it can be reapplied.

The concept of purpose has taken center stage in recent years in management debate, although it has roots and origins far back in time. It represents the ultimate purpose of an action we take, the purpose that leads us to undertake it, its deeper meaning that guides our efforts and helps us understand what is "right" from what is not. The purposes that underlie our behavior in organizations can have very different qualities. It is useful to distinguish in this sense between expansive and limited purposes. The former are deliberate, consciously chosen, shared, other-oriented, ambitious and long-term purposes. The latter, on the other hand, have opposite characteristics; they are imposed, taken for granted, not consciously chosen, oriented toward ourselves, and short-term. Research in the field of psychology shows us that expansive purposes generate, in the people who experience and experience them, a much higher level -- than limited purposes -- of engagement, energy, creativity, satisfaction and well-being.

Every manager has the ability (and responsibility) to generate--for himself, for his team, and for his enterprise--expansive purposes that provide a platform of deep meaning for his employees and steer their behaviors in directions that have meaning and produce energy, satisfaction, and well-being. An organization marked by a widespread managerial ability to generate expansive purposes now enjoys an enormous competitive differential, particularly in its ability to innovate and transform.

In the dynamic and ever-changing innovation landscape, Open Innovation emerges as one of the key strategies for companies aiming to remain competitive over time. During Digital Innovation Days, we will go over the main findings of the Open Innovation Lookout2024 Observatory of the Politecnico di Milano exploring the evolution of the market for Open Innovation services, highlighting emerging trends and the main cultural barriers organizations face in adopting Open Innovation practices.

Innovation, passion and technological expertise have brought us this far. But how did we get here and what can we do about it? Let's travel together through the time of artificial intelligence with Google Cloud and find out what it means and what it can mean for the companies we work with, maybe try to have some fun!

In the artistic and literary current of Retrofuturism people imagined the future through the eyes of the past. Enthusiastic about space travel and the advent of robotics, they imagined a utopian, but also often dystopian world, at the mercy of "cold" technology that was a bit of an end in itself. But how many of these innovations have come down to us and how much have they really changed our daily lives, resulting in successful businesses? To succeed in making a difference we need to make the important shift of conceiving of technology "from hype to impact," and to do this it is essential to put the human being back at the center of the narrative so that we can understand what directions to take. With this in mind, we will recount some insights from the Ipsos New Technologies Observatory, with respect to people's needs, fears, and expectations with respect to the metaverse, immersive worlds, virtual influencers, artificial intelligence, and synthetic data, to take some stock of how these technologies are impacting people's lives and how brands can capitalize on them without scrambling to chase the next big thing.

Artificial intelligence has already begun to profoundly transform the business world, affecting both business processes and practitioners. This technology is having such a broad impact that it is altering business strategies and requiring significant cultural change. To fully understand how to navigate this changing environment, it is critical to share concrete examples from those who are leading this revolution.

An exclusive workshop, organized by Talent Garden as part of Digital Innovation Days, and dedicated to all those in leadership roles, from the highest levels to emerging leaders, designed for those who wish to compare and exchange views with other peers, enriching their perspectives through dialogue and mutual inspiration. The workshop will be dedicated to exploring and sharing ideas on vision, a key element of transformational leadership, which is indispensable for promoting innovation and change in our organizations. Through hands-on activities and interactive discussions, we will collaborate to develop an inspiring vision and reflect on how to evolve our leadership style to generate positive and lasting impact.

An opportunity to compare notes, grow together and build the future we want to realize.

The workshop is an opportunity limited to a small number of participants, send your application to be selected* to participate!

Opening of the second day of Digital Innovation Days.

Opening remarks and scenario

When brand commitment meets innovation

The Civic Brands Observatory, a publishing and research project born from the collaboration between Ipsos and Paolo Iabichino, lands for the first time on the Digital Innovation Days stage with a panel dedicated to brand civicism and purpose.

Through the direct testimonies of companies that have distinguished themselves through concrete social engagement, we will explore how the absence of purpose can hinder, among other things, innovation in organizations.

What does it mean to be a Civic Brand today? And how is it possible to be one in a particularly complex economic and social context? Also, how is the phenomenon of wokelash, or certain adverse reaction to excessive attention to social justice issues by corporations, affecting the brand narrative?

Join us to learn more about these issues and discuss the challenges and opportunities involved.

In this experiential workshop, participants will be asked to get completely involved: in addition to gaining deeper knowledge on the topic of Neuromarketing 2.0 and the frontiers that will take it "from labs to everywhere," through participation in the activities proposed in collaboration with Emotiva, they will discover how our emotions and beliefs can manifest themselves unconsciously, thanks to facial microexpressions.

Are you in HR, Communications or Sustainability for your company and looking for an innovative and engaging experience? Don't miss the opportunity to participate in The Sustainability Business Game, an exclusive workshop that combines sustainability, communication and collaboration in a unique training event!

🔹 What is waiting for you? Immerse yourself in cutting-edge virtual reality using our specially developed software. With up to 40 participants, you will have an interactive experience where teams, divided into business plants, will have to make strategic decisions and face stimulating challenges.

🔹 Why participate?

• Active Sustainability Experience: Each shift is a new opportunity to put sustainable and communicative strategies into practice.
• Collaboration and Competition: Work in teams, face challenges, and learn how collaboration can make a difference.
• Expert Guidance and Analysis: Our expert advisors will guide every step of the game, ensuring a dynamic and enriching experience.

🔹 Get ready for a Unique Adventure! With The Sustainability Business Game, you will not only learn new skills, but you will also have an experience that will stimulate your strategic thinking and strengthen your communication skills.

Learn more about Koesi.com

Organized in collaboration with Innovation Manager Hub

Sponsored by Federated Innovation @MIND

The concept of Universal Design in work environments is crucial to promoting inclusion and accessibility. This approach goes beyond inclusion as we know it, aiming to make every work space and tool usable by everyone, without the need for special adaptations.

We will explore how Universal Design can be integrated into business structures, organizational processes, and technologies to ensure that every work space and tool is usable by all, without the need for special adaptations. The goal is to create a work environment that not only respects but enhances diversity through solutions that benefit all employees, regardless of their physical, sensory or cognitive abilities.

We are fully in the onlife society, with an increasing diffusion of artificial intelligence technologies in daily life. This represents for large segments of the population a further leap in complexity in the exercise of citizenship rights and so for society as a whole, while opening up great opportunities.

The challenge, therefore, is to build the conditions for a socially desirable and sustainable scenario by placing the levers of governance of the digital revolution in the service of the common good.

The focus of this challenge is in the adequate acquisition of digital awareness, with a widespread culture of e-leadership, through transformational pathways from sustainable development to innovation ecosystems, from educational systems to lifelong learning and open government, to work contexts.

In today's job landscape, the mismatch between companies and candidates is not only skills but also mutual needs. It has become one of the most significant challenges today. This phenomenon, characterized by the inability to find the right balance between labor supply and demand, can have significant consequences for both organizations and professionals.

During this event, we will explore the causes of the mismatch between company and candidate, analyzing the changes in the labor market, its evolution, the major gap, and selection and recruitment strategies. We will discuss the implications of this mismatch, which can result in operational inefficiency, process errors, increased training costs and reduced business competitiveness.

Through testimonials from industry experts and the experience of leading companies, we will try to identify practical solutions to narrow the gap between labor supply and demand. We will delve into the importance of continuing education, retraining and partnerships between companies and educational institutions. We will also place new visions and work styles at the center. We will also examine new approaches in the selection process, such as the adoption of advanced technologies and the use of innovative assessment tools to identify candidates' potential beyond traditional qualifications.

Fintech represents an extraordinary opportunity for enterprises to revolutionize the financial sector, improve efficiency and create new business models. This event aims to explore how fintech solutions can facilitate the digital transformation of enterprises, with a specific focus on case studies and direct testimonials from some of the key players in the industry.

The competition for companies to find talent is getting tougher and tougher. That is why employer branding activities implemented with a communication rationale are no longer enough, but we need to adopt the most advanced, and measurable marketing techniques to speak to each individual talent in a personalized way.

Chambers of Commerce have always played an active role in economic policies for businesses, and with the Digital Enterprise Point they are at the forefront of the challenge of the dual digital and sustainable transition. Through free grants, training and one-on-one guidance we help businesses gain awareness, methods, technologies and skills to improve every day.

A workshop offered by Anes Digital.

Artificial Intelligence workshop applied to content creation: what it can do and what we can't ask for.

Content
- AI as an aid and not a substitute for our work
- Let's find out what's new in Chat Gpt 4o
- We open Chat Gpt, discover limitations, possibilities and variations of GPTS
- From Runway to Synthesia, how to create Avatars from video and text
- The evolution of image tools

• Main differences between DALL-E, Leonardo, Copilot Designer
  - Midjorney prompting test, we find out the differences of promt for image
  professional
• Transparency obligations and copyright protection
• Success stories in the publishing world and beyond

Through Open Innovation and R&D practices, innovation today can generate concrete and tangible results. Through three panels we will discuss strategies, partnerships and investments that are transforming the technology landscape. Speakers will provide insights into how internal innovation, strategic partnerships, and venture finance dynamics are creating real value.

Artificial intelligence today represents a strategic opportunity for businesses in every industry. However, many companies still face biases and perceptions of complexity that hinder its adoption.

This workshop aims to overcome these barriers by making AI accessible and understandable to all. During the session, the basics of integrating artificial intelligence into business processes will be provided, keeping the fundamental assets of the enterprise unchanged, but enhancing them to improve operational effectiveness and efficiency. Concrete approaches used in practical cases will be presented, enabling informed technology investments from the experience of experts in the field. The intent is to offer useful tools to fully exploit the potential of artificial intelligence and achieve business goals effectively.

The "DID Her - Close the Dream Gap" event aims to explore and celebrate female entrepreneurship in Italy, providing an important platform for discussion and inspiration.

The opening panel will provide an overview of the current situation of female entrepreneurship in our country, analyzing the challenges and opportunities women face in business. 

Among the topics of discussion, we will highlight the gender gap in startup funding, difficulties in accessing professional networks, and the importance of mentorship and networking.

We will give space to three stories of successful female entrepreneurship, presenting women who have been able to overcome obstacles and turn their visions into reality. These testimonies will be not only inspiring, but also practical examples of women's resilience, innovation, and leadership.

 The event aims to stimulate dialogue and promote greater awareness regarding the importance of supporting women entrepreneurs in achieving their goals, thus helping to close the "dreams and opportunities gap" in the Italian entrepreneurial landscape.

The format created to explore and enhance the role of startups in Business Innovation divided into several moments:.

Artificial Intelligence can automate many processes, but Human Skils (such as empathy, creativity, critical thinking, and decision-making skills) remain irreplaceable. These skills enable individuals to interpret AI-produced data, make ethical decisions, and drive change in a way that takes human well-being into account.
In this interactive workshop, we will discuss the importance of developing continuous awareness ("moment to moment") to be not just a passive spectator/spectator but a protagonist and architect of change.
Through the concept of emotional intelligence we will reason about how to increase individual and collective empowerment.
Register for the workshop to find out how to accelerate your personal and professional growth through Human Skills!

A three-voice stand-up show to explore strategic marketing from every angle. There will be three boom microphones on stage, one for each stand-upper: Paolo Guglielmoni (aka Dottor Copy), Massimo Bullo and Geo Ceccarelli will talk about strategic marketing from the perspectives of creativity, business and innovation.

The workshop will explore the transformative potential of Generative Artificial Intelligence and its impact on knowledge workers. Through a mix of theory and practice, participants will be guided in understanding the state of the art of the technology and how it can be integrated into daily activities. Real-world use cases will be presented, such as using ChatGPT for brainstorming activities, content creation and scenario simulation. Participants will have the opportunity to experience the tool directly, discovering how they can leverage it to improve their productivity and decision-making ability.

The pitch of the 8 startups selected by I-NEST, Opstart and Digital-Hub followed by a panel discussion with key players in the startup&investment world.

A networking aperitif offered by InnovUp, the nonprofit and super partes association that represents and unites the entire Italian innovation supply chain.

Sign up to participate!

Opening of the third day of Digital Innovation Days

Exclusive screening of the documentary made in collaboration with Gybe Studio.

The documentary takes an intimate and natural look at a typical day in the life of a family in which art takes on different facets while creating a pretext for unique contact among its various members. Accompanying us in the warmth of this family is Simone Bonetta, better known by the pseudonym B.Simo, a dad and artist who contributes to coloring the walls of Brianza and beyond.
A glimpse of life, a reflection on the contribution and spillover of art as much in the social sphere as within the walls of the home, through a practice over the years that has been much discussed and that has needed to "scramble" to carve out a well-deserved spotlight in the art scene: street art. The footage immerses itself in the work, family relationships and daily life of Simone, his wife Didi and their three children, up to the collective creation of a mural that has the desire to call passersby back to the reality of life.

Opening remarks and scenario

Opening of the thematic vertical and scenario

Inefficiencies in advertising campaigns result in wasted budgets, delayed and disappointing results, and also a great deal of frustration related to the great doubt as to whether the product, the time-to-market, the target audience, or the advertising campaigns themselves are wrong. While it is physiological that success is achieved through frequent and careful experiments, it is also true that in order to invest money in digital advertising the preparation must be excellent and methodological. In this workshop we will discuss precisely how to maximize opportunities for success, avoid wasting valuable budget and accelerate the achievement of results.

In a period dense with political, technological and even legal revolutions with obvious impacts on the marketing world, it seems wise to take stock and ask oneself how to take action to innovate one's advertising strategies and tactics. A talk intended to provide a valuable compass to navigate this stormy sea in search of the right course between branding and performance, between short and long term, between online and offline, between human creativity and artificial intelligence.

At a time in history when there are those who chase technology so as not to come last and those who see it as a threat, and when the voices participating in the conversation about innovation are growing in number and often speak different languages, creative intelligence presents itself as a superpower that we cannot do without, but that we must learn to use better and better.

Creative intelligence as a bridge between different intelligences, those of companies, agencies and people, but also human and artificial intelligence. As an ability to solve problems in unexpected ways, to break down walls and contaminate different worlds to lead us to new destinations. As the accomplice of technology, but in the service of what remains exquisitely human.

Media monitoring, understood as a professional media monitoring service, originated as a support traditionally associated with press office and reputation monitoring, but it proves to be a strategic asset for all corporate communication. We will illustrate how this tool, often used for reactive purposes such as press reviews, can also be proactively employed to analyze context and create content strategy.

Through the practical case inspired by Digital Innovation Days, we will see how media monitoring can be used not only to track outputs related to a specific event, but also to understand the context and generate innovative content ideas.

The Google Ads platform has changed significantly over the years, to the point where many operational routines and advertiser beliefs are now obsolete or challenged. Let's find out what has happened and how you can effectively govern the ongoing change.

How is the health of your Facebook pages, Instagram channel and advertising?

What are the tools provided by the platform?

In this talk we will analyze them, look at the importance of creativity and how to make effective content. Finally, we will see how the different elements we have at our disposal can be coordinated to effectively bring a brand to the platform.

In an era of media fragmentation and reduced audience attention, it is increasingly difficult for brands to communicate effectively. Technology offers new opportunities to overcome these difficulties, allowing them to create advertising campaigns that capture attention and fit seamlessly into each medium.
In this talk, we will explore how advanced digital advertising tools can help overcome this challenge, enabling brands to reach the right audiences with personalized and consistent messages throughout the customer journey. We will explore the importance of creative and technology, enhanced by AI support, as a crucial element in maximizing the impact of campaigns.

In the future, the podcast will have to fit more and more within communication strategies, working in continuity with all other tools (audio and otherwise): from content on the client's website, to newsletters, DEMs, social content, press, and events on the ground. A "holistic" approach that is beginning to peep into the marketing and communications planning of the most forward-thinking brands, but which needs to become more and more widespread, thanks to greater awareness on the part of opinion leaders and decision makers.

A session sponsored by Bayer

Analytics methodologies used by the world's strongest advertisers

Measuring the impact of marketing campaigns is becoming increasingly difficult due to limitations on tracking and the disappearance of cookies. Without accurate measurement and proper attribution, scientifically planning the allocation of advertising investments to achieve business goals becomes nearly impossible.

In this presentation, we'll explore the measurement and analytics methodologies adopted by the world's most advanced advertisers and how your brand can benefit as well

Opening proceedings of the thematic vertical dedicated to Social Media and Influencer Marketing

Martech in Italy moves more than €700 million with more than 4,000 employees (according to data from the Italian Tech Landscape)

The talk will showcase research data, and thanks to the intervention of industry leaders, present and future scenarios for Martech #MadeinItaly will be analyzed

A session dedicated to Italian solutions that aims to help Italian companies in their knowledge of solutions and use in their companies.

Coming Soon

Can the Cartesian method be applied to Influencer Marketing? 

In the digital world, the importance of data, estimates and results is increasingly crucial. 

This reinterpretation turns the path into a journey through Descartes' rational and methodical thinking, applying his principles to measurement in Influencer Marketing to promote a rigorous and thoughtful approach but most importantly successful!

WORKSHOP - In this training session on TikTok you will be able to find out how to get on TikTok effectively, through the different ways we have at our disposal. We will show you how to do it through creative, advertising, influencer marketing. Attend to find out how you can bring brands and customers to the platform in a winning way.

In a world increasingly driven by artificial intelligence and algorithms, we must not forget the irreplaceable value of people. 'Human Powerfulness' is not limited to technological empowerment, but emphasizes above all human empowerment, the unique ability to create tailored experiences, respond with empathy to customer needs, and innovate with an authentically human perspective. This concept emphasizes the importance of combining advanced technologies with the personal touch, showing how genuine human interactions can make a big difference in relationship building and business success.

If your brand, invests more than €30k/month in advertising, in this workshop you will create a Marketing Mix Model with your brand data to unlock:

• Incremental ROI of each advertising platform
• Analysis on seasonality
• Analysis on the diminishing returns of your channels
• Budget allocator to plan your investments and maximize sales

To participate in this workshop you can use Cassandra's demo data, or you can enter your company's data.

Here are instructions for collecting your company's data-remember: all exported data must have 2-3 years of history.

1. Export from each advertising platform the spending history: 
   1. size: date (daily)
   2. Column: campaign type
   3. Metric: Expenditure
2. Export sales from your CRM or CMS: 
   1. Size: date (daily)
   2. Metrics: Sales, Conversions or New Customers.
3. Export email data: 
   1. Size: date
   2. Metric: Number of emails sent
4. Aggregates all variables in a dataset

Who are today's social media managers and what skills do they need to master to successfully juggle algorithms and artificial intelligence? Is it still possible to create authentic connections with one's audience on social media? These are some of the questions we will answer together with Nicola Zanata, Senior Customer Success Manager at Hootsuite and Lecturer for Ninja Business School. During the meeting we will trace the identikit of today's Social Media Manager and analyze the skills needed to succeed on these ever-evolving digital channels.

Between crisis, changing regulations and an increasingly primary role here is the scenario of influencer marketing and the creator economy in Italy

Why talk about performance marketing? Because those who do business are in love with numbers; numbers are the basis for choices and decisions.

And after all, it's been that way forever, since before we talked conversion, ROI, KPIs, lead generation, A/B testing, funnel we used to estimate the number of cars that would pass by a certain street, and that would notice a certain billboard. Here, today the world of communication has become more sophisticated but, good news, you have all the tools at your disposal to govern it.

In this vertical , after an overview of what performance marketing means and some numbers to support it (precisely), we will delve into how and with what tools you can approach implementing them in your processes.

Because it's full of clients with cousins who are good at something, but what you'll hear in this thematic vertical they can't do.

In the social media maelstrom, it is not enough to ride the wave: you need to be able to distinguish between a trend that is meant to last and a passing fad. In this talk, we will reveal how to decipher the most relevant trends on TikTok and other social and integrate them strategically into your brands' communications. It's not just about following the algorithm, it's about creating authentic connections that can merge your audiences' desires with your brands' narratives. Get ready to discover The Fool's operational framework, designed to help you leverage only those trends that really matter, overcoming fads and building lasting value.

Between crisis, changing regulations and an increasingly primary role here is the scenario of influencer marketing and the creator economy in Italy

The block dedicated to Growth Hacking, coordinated by Luca Barboni, offers an in-depth look at advanced topics that are crucial to be able to navigate market changes and integrate cutting-edge technologies such as artificial intelligence into one's digital growth strategies. In fact, the interventions touch on 3 fundamental pillars: processes, technology and people.

Through three keynote speeches, participants will have the opportunity to:

- understand the evolution of the Growth Hacking approach since its founding
- discover how to effectively integrate artificial intelligence and experimentation into marketing
- rediscover key marketing concepts that remain fundamental even in the AI era, bringing the focus back to the central element in guiding companies on a growth journey: people.

"Growth Hacking" 14 years later - from startups to companies, how dealing with business growth has changed - with Susanna Rosa, Growth Manager

AI-Driven Growth: integrating Artificial Intelligence into the enterprise to accelerate growth - with Yuri Mariotti, founder of Innovazione.AI

Back to Basics: the 6 principles of Marketing that will always save you (even in the AI Era)

Coming Soon