Workshop 8 - Build your brand's Marketing Mix Model in 2 hours & optimize your Media Mix

If your brand, invests more than €30k/month in advertising, in this workshop you will create a Marketing Mix Model with your brand data to unlock:

- Incremental ROI of each advertising platform
- Seasonality analysis

- Analysis on the diminishing returns of your channels
- Budget allocator to plan your investments and maximize sales

You can use Cassandra's demo data to participate in this workshop, or you can enter your company's data.

Here are instructions for collecting your company's data for this workshop:

All exported data must have 2-3 years of history. 

1. Export from each advertising platform the spending history: 
   1. size: date (daily)
   2. Column: campaign type
   3. Metric: Expenditure
2. Export sales from your CRM or CMS: 
   1. Size: date (daily)
   2. Metrics: Sales, Conversions or New Customers.
3. Export email data: 
   1. Size: date
   2. Metric: Number of emails sent
4. Aggregates all variables in a dataset