Anna Rossetti

Company

Havas Play

Job Title

Head of content

Bio

After developing a strong background in strategy, in 2019 Anna Rossetti assumed the role of Head of Content and founded the first department in charge of branded entertainment production in Havas Media, coordinating a team of experts in the conception, production and project management of ad hoc solutions designed to effectively communicate brand values.

Interventions

10/10/2024 | 13:00 - 14:00
Digital Marketing Green House

iconPodcast - The hidden superpower of branded content

In the future, the podcast will have to fit more and more within communication strategies, working in continuity with all other tools (audio and otherwise): from content on the client's website, to newsletters, DEMs, social content, press, and events on the ground. A "holistic" approach that is beginning to peep into the marketing and communications planning of the most forward-thinking brands, but which needs to become more and more widespread, thanks to greater awareness on the part of opinion leaders and decision makers.

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