Cristina Gusmini is Marketing Director, Film & Series for Netflix in Italy. Before joining Netflix in 2018, Cristina worked for over 15 years at Heineken Italia, where she held various roles in marketing and innovation managing brands such as Heineken, Ichnusa and Birra Moretti.
Projects Cristina has worked on include Heineken Jammin' Festival, Heineken The Dilemma, the launch campaigns for Stranger Things, The House of Paper, This World Won't Make Me Bad, and many others.
At a time in history when there are those who chase technology so as not to come last and those who see it as a threat, and when the voices participating in the conversation about innovation are growing in number and often speak different languages, creative intelligence presents itself as a superpower that we cannot do without, but that we must learn to use better and better.
Creative intelligence as a bridge between different intelligences, those of companies, agencies and people, but also human and artificial intelligence. As an ability to solve problems in unexpected ways, to break down walls and contaminate different worlds to lead us to new destinations. As the accomplice of technology, but in the service of what remains exquisitely human.
The event is sponsored by the City of Milan and Assintel
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