For the past 3 years, I have been responsible for communication strategy on the digital channels of the Crop Science division. During these years I have worked passionately on several challenging projects. The most rewarding ones? The implementation of a marketing automation tool and the creation of the new Colti-Bayer APP.
Telling the experience of Bayer-a life science company active in the health and agriculture sectors-to engage with stakeholders on the present and future of innovation and the storytelling of these issues.
The event is sponsored by the City of Milan and Assintel
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