In 2002, he founded Noiza, one of the longest-lived Italian companies in the digital marketing segment, with which he takes care of Meta campaigns for many companies, including Alpitour, Veralab/Estetista Cinica, PokerStars, Legàmi Milano.
Since 2017 he has been teaching "Digital Strategies for Tourism" at the University of Udine. Since 2016 he has been a lecturer in META Strategy at the WemPark master's program at the University of Florence. Since 2018 he has been a lecturer at the Master of Digital Marketing and Philosophy of Digital at the University of Udine.
Since 2023, he has been a lecturer in "Social Media Paid" at Talent Garden's Master in Digital Marketing.
He is the author of Marketing in a Digital World (Apogeo, 2018), co-written with Alessandra Farabegoli, and Facebook and Instagram: strategies for advertising that works (Apogeo, 2019).
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