Federica Marini

Company

The Press Echo

Job Title

Project Leader

Bio

For over 20 years I have been involved in Communications: from market research, to press offices, to media analysis. I currently manage training and media intelligence projects aimed at providing clients with increasingly intuitive and analytical platforms for managing media reputation.

Interventions

10/10/2024 | 11:00 - 11:25
Digital Marketing Main Stage

Media monitoring for content creation

Media monitoring, understood as a professional media monitoring service, originated as a support traditionally associated with press office and reputation monitoring, but it proves to be a strategic asset for all corporate communication. We will illustrate how this tool, often used for reactive purposes such as press reviews, can also be proactively employed to analyze context and create content strategy.

Through the practical case inspired by Digital Innovation Days, we will see how media monitoring can be used not only to track outputs related to a specific event, but also to understand the context and generate innovative content ideas.

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