Federico Rognoni

Company

Atomical

Job Title

Ceo

Bio

Federico Rognoni is CEO and Founder of Atomical, a talent management company, and Head of Social at CreationDose. Born in 2000, when he was 17 he started working in the social world with very small clients to gain experience. In 2018 he opened his own project on Instagram (RonisBooks), which in 2019 he also brought to TikTok allowing him to better study the platform. In 2021 he released TikTok strategy 2.0, the book dedicated to growth on TikTok for brands and creators. Also in 2021, he held his Tedx on the power and threats that social can bring. Over the years he has managed hundreds of thousands in influencer marketing campaigns and succeeded in opening and managing TikTok profiles for large corporations and brands.

Interventions

10/10/2024 | 12:15 - 12:45
Digital Marketing Main Stage

iconTikTok Made Me Buy It : Tools, Strategies and Creativity to bring your brand to TikTok.

What are the tools provided by the platform?

In this talk we will analyze them, look at the importance of creativity and how to make effective content. Finally, we will see how the different elements we have at our disposal can be coordinated to effectively bring a brand to the platform.

10/10/2024 | 14:45 - 16:15
Workshop

iconTikTok Masterclass: Agency and Brand Focus

WORKSHOP - In this training session on TikTok you will be able to find out how to get on TikTok effectively, through the different ways we have at our disposal. We will show you how to do it through creative, advertising, influencer marketing. Attend to find out how you can bring brands and customers to the platform in a winning way.

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