Cassandra is a software that guides Marketing Budget allocation decisions using AI-enhanced Marketing Mix Modeling and Incrementality Testing to maximize your ROI
Analytics methodologies used by the world's strongest advertisers
Measuring the impact of marketing campaigns is becoming increasingly difficult due to limitations on tracking and the disappearance of cookies. Without accurate measurement and proper attribution, scientifically planning the allocation of advertising investments to achieve business goals becomes nearly impossible.
In this presentation, we'll explore the measurement and analytics methodologies adopted by the world's most advanced advertisers and how your brand can benefit as well
If your brand, invests more than €30k/month in advertising, in this workshop you will create a Marketing Mix Model with your brand data to unlock:
To participate in this workshop you can use Cassandra's demo data, or you can enter your company's data.
Here are instructions for collecting your company's data-remember: all exported data must have 2-3 years of history.
The event is sponsored by the City of Milan and Assintel
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