Geo Ceccarelli began his path in the Agency as an Art Director, worked in McCann Erickson, Conquest Materia, Leo Burnett and TBWA for which he was general manager before devoting himself to the martech world.
He recently published the book "Marketising (forward to the past)" in which he recounts issues related to digital transformation and the post cookie world.
Some of the major clients he has worked with include Adidas, McDonald's, PlayStation, ENI, BNL, CDP, Findomestic, Mastercard Advisor, Fox Channel, Disney +, Nissan, Mercedes-Benz, Maserati, Dyson, BAT, Enel, Wind, Blu Mobile, Trenitalia, NTV, Poste Italiane and Coop, Brailla Group.
In recent years he has focused on immersive technologies related to experiential marketing.
He has received awards in major communication festivals, including Cannes Lions, New York Festival, Effie Award, Adci.
A three-voice stand-up show to explore strategic marketing from every angle. There will be three boom microphones on stage, one for each stand-upper: Paolo Guglielmoni (aka Dottor Copy), Massimo Bullo and Geo Ceccarelli will talk about strategic marketing from the perspectives of creativity, business and innovation.
The event is sponsored by the City of Milan and Assintel
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