Livio Basoli

Company

DUDE

Job Title

Chief Creative Officer

Bio

After a failed law degree, a failed career in cinema and a brief but unsuccessful parenthesis dedicated to journalism, Livio landed in the world of advertising thanks to a master's degree at the IED in Milan. Since 2014 he has been happily married to DUDE, serving as Chief Creative Officer.

Interventions

10/10/2024 | 11:00 - 13:00
Digital Marketing Green House

Creative Intelligence

At a time in history when there are those who chase technology so as not to come last and those who see it as a threat, and when the voices participating in the conversation about innovation are growing in number and often speak different languages, creative intelligence presents itself as a superpower that we cannot do without, but that we must learn to use better and better.

Creative intelligence as a bridge between different intelligences, those of companies, agencies and people, but also human and artificial intelligence. As an ability to solve problems in unexpected ways, to break down walls and contaminate different worlds to lead us to new destinations. As the accomplice of technology, but in the service of what remains exquisitely human.

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