Mattia Stuani is a digital marketing expert with over fifteen years of experience in the industry. He currently holds the position of Country Manager for Italy at Labelium Group and continues to lead Kiliagon, a company he founded specializing in Amazon and Retail Media acquired by Labelium Group in 2021. Stuani is recognized for his ability to scale companies and develop innovative strategies, leading Labelium Italia into a new phase of growth characterized by acquisitions and development of innovative new digital marketing and advertising offerings. His education also includes an Executive MBA from Bocconi University.
Why talk about performance marketing? Because those who do business are in love with numbers; numbers are the basis for choices and decisions.
And after all, it's been that way forever, since before we talked conversion, ROI, KPIs, lead generation, A/B testing, funnel we used to estimate the number of cars that would pass by a certain street, and that would notice a certain billboard. Here, today the world of communication has become more sophisticated but, good news, you have all the tools at your disposal to govern it.
In this vertical , after an overview of what performance marketing means and some numbers to support it (precisely), we will delve into how and with what tools you can approach implementing them in your processes.
Because it's full of clients with cousins who are good at something, but what you'll hear in this thematic vertical they can't do.
The event is sponsored by the City of Milan and Assintel
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