Michele Laterza is leading Mutti's Corporate Communications area.
A graduate in law with a master's degree in "Media relations and communication strategies for business," he has been involved in integrated communication for several years in companies in different sectors: first in Bayer, then in Luxottica as a communications specialist and, in 2013, in Avio Aero (GE Aviation) where he held various roles in the communications & public affairs function and then served as head of the company's internal and external communication flows.
His tasks include protecting and enhancing Mutti's corporate reputation and identifying institutional communication opportunities most in line with the group.
When brand commitment meets innovation
The Civic Brands Observatory, a publishing and research project born from the collaboration between Ipsos and Paolo Iabichino, lands for the first time on the Digital Innovation Days stage with a panel dedicated to brand civicism and purpose.
Through the direct testimonies of companies that have distinguished themselves through concrete social engagement, we will explore how the absence of purpose can hinder, among other things, innovation in organizations.
What does it mean to be a Civic Brand today? And how is it possible to be one in a particularly complex economic and social context? Also, how is the phenomenon of wokelash, or certain adverse reaction to excessive attention to social justice issues by corporations, affecting the brand narrative?
Join us to learn more about these issues and discuss the challenges and opportunities involved.
The event is sponsored by the City of Milan and Assintel
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