Mirko Martini

Company

WA Smart Business

Job Title

CEO & Founder

Bio

Digital Marketing enthusiast, E-commerce and WhatsApp Marketing expert, Author of the Book "How to Use WhatsApp Business to Sell, today CEO & Founder of WA Smart Business, the first #madeinItaly WhatsApp Business Platform to also be connected to a Virtual Assistant (AI)

Interventions

10/10/2024 | 16:00 - 17:00
Digital Marketing Green House

iconPERFORMANCE MARKETING: ONLY OPINIONS WITHOUT NUMBERS

Why talk about performance marketing? Because those who do business are in love with numbers; numbers are the basis for choices and decisions.

And after all, it's been that way forever, since before we talked conversion, ROI, KPIs, lead generation, A/B testing, funnel we used to estimate the number of cars that would pass by a certain street, and that would notice a certain billboard. Here, today the world of communication has become more sophisticated but, good news, you have all the tools at your disposal to govern it.

In this vertical , after an overview of what performance marketing means and some numbers to support it (precisely), we will delve into how and with what tools you can approach implementing them in your processes.

Because it's full of clients with cousins who are good at something, but what you'll hear in this thematic vertical they can't do.

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