Digital Marketing enthusiast, E-commerce and WhatsApp Marketing expert, Author of the Book "How to Use WhatsApp Business to Sell, today CEO & Founder of WA Smart Business, the first #madeinItaly WhatsApp Business Platform to also be connected to a Virtual Assistant (AI)
Why talk about performance marketing? Because those who do business are in love with numbers; numbers are the basis for choices and decisions.
And after all, it's been that way forever, since before we talked conversion, ROI, KPIs, lead generation, A/B testing, funnel we used to estimate the number of cars that would pass by a certain street, and that would notice a certain billboard. Here, today the world of communication has become more sophisticated but, good news, you have all the tools at your disposal to govern it.
In this vertical , after an overview of what performance marketing means and some numbers to support it (precisely), we will delve into how and with what tools you can approach implementing them in your processes.
Because it's full of clients with cousins who are good at something, but what you'll hear in this thematic vertical they can't do.
The event is sponsored by the City of Milan and Assintel
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