Nicholas Palestine

Company

Azerion

Job Title

Country Manager

Bio

He approached the digital world by participating in the launch of the Italian startup Teads through the vehicles Promodigital then Ebuzzing, In 2014 he opened the Italian offices of Widespace, a Swedish ad-tech specializing in mobile advertising and artificial intelligence. Widespace is then in 2018 acquired by Azerion.
At the head of the Azerion group in Italy, thanks to the work of a team of more than 60 people he is in charge of the strategies, development and roll-out of the Dutch holding company's solutions on the Italian market.
Father of Lydia and Gabriella and passionate about technology and sports.

Interventions

10/10/2024 | 12:45 - 13:10
Digital Marketing Main Stage

iconOptimizing Adv with Technology: From the Message to the Right Audience

In an era of media fragmentation and reduced audience attention, it is increasingly difficult for brands to communicate effectively. Technology offers new opportunities to overcome these difficulties, allowing them to create advertising campaigns that capture attention and fit seamlessly into each medium.
In this talk, we will explore how advanced digital advertising tools can help overcome this challenge, enabling brands to reach the right audiences with personalized and consistent messages throughout the customer journey. We will explore the importance of creative and technology, enhanced by AI support, as a crucial element in maximizing the impact of campaigns.

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