Silvia Andreani

Company

Ipsos

Job Title

Client Officer

Bio

A marketing psychologist, she has been active in market research and data-driven marketing consulting for more than a decade. Curious and creatively nerdy, she is always looking for new trends to study and explain. At Ipsos, she is responsible for supporting clients in the Luxury Fashion & Beauty area to answer their business questions and has been co-leading the New Technologies Observatory since 2022. She is passionate about lifestyle in all its forms and cares about qualifying as "committed" towards more sustainable fashion.

Interventions

08/10/2024 | 15:25 - 15:35
Inspirational

From Hype to Impact: the importance of the human factor in technological innovation

In the artistic and literary current of Retrofuturism people imagined the future through the eyes of the past. Enthusiastic about space travel and the advent of robotics, they imagined a utopian, but also often dystopian world, at the mercy of "cold" technology that was a bit of an end in itself. But how many of these innovations have come down to us and how much have they really changed our daily lives, resulting in successful businesses? To succeed in making a difference we need to make the important shift of conceiving of technology "from hype to impact," and to do this it is essential to put the human being back at the center of the narrative so that we can understand what directions to take. With this in mind, we will recount some insights from the Ipsos New Technologies Observatory, with respect to people's needs, fears, and expectations with respect to the metaverse, immersive worlds, virtual influencers, artificial intelligence, and synthetic data, to take some stock of how these technologies are impacting people's lives and how brands can capitalize on them without scrambling to chase the next big thing.

0
    0
    Your shopping cart
    The cart is empty