Relatori

Ecco i relatori confermati per l’edizione 2018. Sono tutti professionisti affermati negli ambiti del Marketing Digitale, del Social Media Marketing, dell’innovazione e dell’imprenditoria.

Condivideranno con i partecipanti case study di successo e storie ispirazionali attraverso le quali forniranno l’opportunità di approfondire e acquisire strumenti utili al raggiungimento dei propri obiettivi di business.

SPEAKER D’ECCEZIONE

Lavorare per una grande azienda, o rivestire una posizione gerarchicamente importante, non significa solo arricchire il proprio profilo curriculum con una posizione altisonante. Significa abbracciare le logiche professionali che oggi dettano le regole dell’innovazione e del cambiamento. Significa predisporre di una mentalità visionaria e di un network sconfinato. Significa, soprattutto, lavorare ai ‘piani alti’, condividendo sul palco del Mashable Social Media Day + Digital Innovation Days una visione del futuro e strategie di successo non trovabili altrove.


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Marco

Marranini

COO Europe
@Open Influence

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Roberta

Buonomo

Senior Customer Success Manager
@Talkwalker


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Matteo

Arpe

Founder & CEO
@Tinaba


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Andrea

Barchiesi

CEO & Founder
@Reputation Science



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Vito

Petragallo

CEO
@SOBRIO – EiSWORLD Group


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Edoardo

Didero

CEO
@Digitag Consulting


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Valeria

Santoro

Country Manager Italia
@Stocard

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Gabriele

Figus

Head of Social
@Ploomia


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Gianluca

Cocco

CEO
@Foodora Italia

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Cecilia

Nostro

Co-founder
@Friendz

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Melissa

Tarenzi

Marketing Manager
@Friendz

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Giuseppe

Stigliano

Partner @Akqa EMEA|
General Manager @IULM Innovation LAB


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Alessandro

Rimassa

Cofounder & CEO of TAG Innovation School
@Talent Garden

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Tiziano

Tassi

CEO & Founder
@Caffeina

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Giacomo

Arcaro

CEO @Black Marketing Guru |
Investor @Strateg.ee

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Francesco

Milanesio

Executive Creative Director & Digital Strategist
@Reply


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Giuseppe

Mayer

Chief Digital Officer
@Gruppo Armando Testa

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Giorgio

Giordani

Presidente
@Spencer & Lewis

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Dario

Cardile

Vice President Growth Marketing
@Altisource, Owners.com & Hubzu.com

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Luca

La Mesa

Top Teacher @Ninja Academy |
Presidente @Procter & Gamble Alumni Italia


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Alberto

Maestri

Chief Content Officer
@OpenKnowledge (BIP Group)

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Massimo

Canducci

Head of Innovation
@Engineering

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Filippo

Giotto

Head of Social Media & Online Advertising
@Banca Mediolanum

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Andrea

Fusco

Head of Social Media Strategy
@The Big Now


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Isabella

Lazzini

Marketing and Retail director
@Huawei Italia, CBG

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Alessandro

Pastore

Content Marketing Director
@Wavemaker

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Giada

Divisato

Content Strategy Lead
@Wavemaker

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Mirko

Pasqualini

Head of Design
@Ogilvy


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Giuseppe Vincenzo

Presti

Marketing Director
@Coty International

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Andrea

Leverano

Managing Director
@DriveNow Italia

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Francesco

Gavatorta

Head of Strategy
@Instant Love


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Alessandro

Vannicelli

Founder @Schisciando |
Social Media Coach & Digital Consultant @Comunicazione e Creatività a Km Zero

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Anna

Re

Corporate Communication Manager
@Perfetti Van Melle

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Riccardo e Stefano

Casiraghi & Paleari

Founders
@Gnambox

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Francesco

Pozzobon

Chief Marketing Officer
@Copernico Group


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Simone

Guzzardi

Partner & Managing Director
@L45

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Patrick

Abbattista

Digital Marketing Manager
@Copernico Group

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Federico

Oliveri

Digital Strategy & PreSales Manager
@Socialbakers

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Veronica

Civiero

Head of Social and Influencer Strategies
@L’Oréal Italia


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Diego

Stacciuoli

Head of Trade Marketing Italia
@Costa Crociere

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Paolo

Guglielmoni

Owner & Creative
@RADS. Responsive Ads

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Francesco

Mancino

CEO
@Leevia

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Enrico

Torlaschi

Managing Director
@E3


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Giancarlo

Camoirano

Head of Communication
@FiloBlu

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Daniele

Chieffi

Head of Digital Communication & Project Development
@AGI

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Nicola

Mauri

Founder
@The Vortex!

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Misha

Gambetta

Marketing Manager
@Svizzera Turismo


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Flavia

Baccaro

Manager Customer Experience
@Deutsche Bank Italia

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Fabio

Simonelli

Member of the Advisory Board
@European Crowdfunding Center |
Lead Business Director
@Folkfunding.com

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Michela

Guerra

Sr. Regional Head Digital Marketing, Content & Communication
@SAS

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Adele

Savarese

Chief Content Officer
@Ninja Academy


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Antonio

Gatti

Digital Transformation Advisor
@Microsoft

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Tiziana

Grasso

Communication Manager
@Sony Interactive Entertainment Italia

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Christian Oliver

Harris

Director, Customer Success
@Persado

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Giorgio

Soffiato

Managing Director
@Marketing Arena


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Bruno

Bertelli

Global Chief Creative Officer
@Publicis WW |
CEO
@Publicis Italia

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Nicola

Cattarossi

Digital Advisor

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Guido

Bonarelli

Marketing Director EMEA
@MTV & Nickelodeon Channels

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Guido

Di Fraia

Direttore scientifico Master Social Media Marketing
@IULM


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Damiano

Crognali

Creative Strategist & Journalist

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Giovanni

Iozzia

Direttore responsabile
@EconomyUp


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Stefania

Casciari

Managing Director
@Pulse Advertising

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Pepe

Moder

Conduttore #RadioNext
@Radio 24



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Daniele

De Grandis

General Manager
@Lenovo Mobile Business Group/Motorola Italia


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Gianandrea

Ferrajoli

Presidente
@Federauto Trucks Italia e @CECRA Bruxelles


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Francesco

Potenza

Head of Digital & Marketing Services
@Parmalat Italia


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Matteo

Flora

Fondatore
@The Fool


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Guido

Lucarelli

Founder & CEO
@B2X – Gruppo ISED S.p.A


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Valentina

Ciavarella

Data Insight Manager
@Caffeina


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Marianna

Ghirlanda

CEO@Dlv Bbdo |
(Ex Head of Creative Agencies @Google)

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Barbara

Gasperini

Reporter, Blogger & Author Freelance
@Raiuno, @SkyTG24, @La7, @CorriereRoma

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Valeria

Pittaluga

Public Speaking & Positive Psychology Coach


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Giorgio

Santambrogio

Amministratore Delegato @Gruppo VéGé |
Presidente @ADM – Associazione Distribuzione Moderna


INFLUENCER

Concepito come la naturale evoluzione del testimonial, l’influencer è la persona che riesce a orientare le idee, i gusti e i consumi di una specifica nicchia per via di una competenza collettivamente riconosciuta e un’identità ben definita. Dall’industria del fashion a quella del food, il Mashable Social Media Day Italy + Digital Innovation Days ospita con orgoglio i professionisti che dettano l’agenda digitale dei rispettivi settori di riferimento. Perché l’attenzione delle persone si è spostata dai vecchi ai nuovi media e un singolo professionista, oggi, può avere un impatto sul mercato addirittura superiore a quello di un’intera azienda.


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Filippa

Lagerback

Conduttrice TV |
Blogger
@PlanetFil

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Alberto Bonato

Alvin

Conduttore TV | Filmaker | Artista

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Ida

Galati

Blogger
@Le Stanze della Moda / The Fashion Mob

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Francesca Romana

Capizzi

Blogger
@Don’t Call Me Fashion Blogger / The Fashion Mob


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Fabrizia

Spinelli

Blogger
@Cosa Mi Metto??? / The Fashion Mob

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Nadia

La Bella

Blogger
@A Smile Please / The Fashion Mob

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Martina

Corradetti

Blogger
@The Fashion Coffee / The Fashion Mob

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Nunzia

Cillo

Fashion & Lifestyle Blogger
@Entrophia


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Fjona

Cakalli

Tech Influencer & YouTube Strategist
@GamePrincess, Tech Princess & The Driving Fjona

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Laetitia

Chaillou

Lifestyle & Travel Blogger
@ParisianinRome

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Tess

Masazza

YouTube Influencer & Webstar
@Insopportabilmente Donna

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Laura

Renieri

Founder
@The Old Now


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Gabriele

Colzi

Fashion Influencer

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Beatrice

Valli

Fashion Influencer

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Irene

Colzi

Fashion Influencer |
Blogger @Irene’s Closet

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Luca

Vezil

Fashion & Lifstyle Influencer


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Stefania Rubino, Silvia Rossi & Ilaria Sirena

I Trentenni

Influencer


WORKSHOP

Agli speech frontali si alterneranno workshop che forniranno spunti pratici rispetto a una serie di temi del mondo digital e dell’imprenditoria: dal Personal Branding alla User Experience in ambito Food; dallo Storytelling al Brand Journalism fino alle strategie per utilizzare al meglio Twitter. E poi ancora: Company Creation, per creare attività imprenditoriali con modalità innovative; UI Design, per progettare la propria App; Tag Management, per imparare a struttur are una strategia utilizzando Google Tag Manager e Machine Learning. Infine le metodologie LEGO® SERIOUS® PLAY® + Lean Model Canvas, stimolando il pensiero creativo, aiuteranno la ricerca di soluzioni efficaci e vincenti per creare l’identità del proprio progetto imprenditoriale.



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Francesco

Ecclesie

Founder
@Le Wagon Milano

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Fabrizio

Faraco

Strategist | Trainer | Mentor | Facilitator

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Daniele

Chieffi

Head of Digital Communication and Project Development
@AGI

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Daniele

Alberti

Co-Founder & Partner @Bakeka.it | Founder & President @Starboost


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Roberta

Moretti

Business Coach

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Vladimiro

Bilancetti



Head of Business Development EMEA @Applift

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Maia

Lottersberger

Head of Communication
@Foodora

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Linda

Serra

Founder & CEO @Work Wide Women | Founder @Girl Geek Dinners Bologna | Digital Strategist


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Carlotta

Orsenigo

Co-Director International Master in Business Analytics and Big Data @MIP-Politecnico di Milano

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Luca

Rallo

Blogger, Formatore & Digital PR

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Francesca

Ferrara

Communication Consultant | Multimedia Journalist & Net Newsmaker| Event Organizer

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Manuele

Caddeo

Technical Specialist
@Google


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Alessandro

Allocca

Giornalista a Londra per @Repubblica.it & @LondraItalia.com

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Nicoletta

Crisponi

Founder
@Il Filo di Nicky



PANEL

I Panel previsti durante la 3 giorni di #SMDAYIT + #DIDAYS saranno ulteriori momenti di riflessione e confronto su temi “caldi” del mondo digital. Eleonora Chioda – caporedattore @Millionaire – e i suoi ospiti si occuperanno di Bitcoin, Blockchain, ICO e criptovalute; mentre il panel moderato da Chiara Dal Ben – Head of Influencer Network @Venicemesh – affronterà il tema dell’Influencer Marketing e dei Piani di Comunicazione, facendo il punto su strategie e misurabilità dei risultati.



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Eleonora

Chioda

Caporedattore
@Millionaire

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Christian

Ferri

CEO
@BlockStar

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Vincenzo

Di Nicola

Co-Founder
@Conio

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Francesco

Nazari Fusetti

CEO
@CharityStars


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Federico

Pacilli

Co-founder
@Xriba

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Federico

Pecoraro

CEO
@Chainblock


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Filippo

Tognola

CEO
@Venicemesh

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Chiara

Dal Ben

Head of Influencer Network
@Venicemesh

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Nicoletta

Longo

Digital PR
@Omnicom Media Group

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Marco

Cartasegna

Fashion & Lifestyle Influencer


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Federica

Lupoli

Digital Marketing Manager
@Yves Saint Laurent Beautè


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Nicholas

Montemaggi

Director of Marketing
@iAmbassador

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Chiara

Fornari

Founder & CEO
@Ready To Fly

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Marco

Marranini

COO Europe
@Open Influence


RELATORI INTERNAZIONALI

Europa, Stati Uniti, Asia. Se dovessimo individuare la vera qualità distintiva del Mashable Social Media Day sarebbe la cornice internazionale, ovvero la capacità di attrarre le migliori menti da tutto il mondo e ospitare la loro esperienza in casa nostra. I relatori internazionali sono portatori di conoscenze, strumenti e, soprattutto, punti di vista sul mondo che possono arricchire l’intero ecosistema italiano. Grazie a loro, anche durante quest’edizione 2018, sarà possibile abbracciare una visione del mercato del lavoro digitale diversa, fresca e illuminante. Perché la migliore contaminazione professionale ha sempre un retrogusto internazionale.


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Vin

Clancy

World’s Best Growth Hacker, Entrepreneur & Award Winning Public Speaker

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Slade

Sundar

Entrepreneur, Speaker, Mentor | Founder
@KRKN

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Chimeren

Peerbhai

Award Winning Global Digital Product Manager
@GSK

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Kimberly

Afonso

International Digital Marketing Consultant




YOUNG & BRIGHT

Il Mashable Social Media Day + Digital Innovation Days punta a valorizzare il talento a 360 gradi, a prescindere dalla data di nascita. Per questo con l’edizione 2018 inauguriamo ufficialmente una sezione dedicata ai migliori professionisti under 30, in grado di portare sul palco delle idee nuove e tutta la carica positiva tipica dei più giovani. Li abbiamo selezionati tra le migliori aziende, agenzie e startup presenti sul territorio italiano sulla base dei risultati conseguiti sul campo sin ad ora. Perché l’entusiasmo è importante, ma non basta. Per generare valore reale tra i partecipanti i talenti devono essere accompagnati da un solido track record.


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Mary

Franzese

Co-founder & CMO
@Neuron Guard

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Gherardo

Liguori

CEO e Co-founder
@start2impact

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Virginia

Tosti

Growth Hacker | Co-founder
@start2impact

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Gian Luca

Comandini

Co-founder
@You & Web


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Marta

Ghiglioni

Consultant for Innovation in FinTech & RegTech | Leadership Team @SingularityUMilan

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Alessandro Isidoro

Re

Editor, Host & Content Writer
@Triwù, Radio 24, Linkiesta, Amazon Audible

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Davide

Dal Maso

Social Media Coach | Founder
@Movimento Etico Digitale

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Maria Chiara

Franco

Founder
@UnicTalks & @Vis a Vis Fans