SALA ECOMMERCE
Scopri le nostre sale
SALA ECOMMERCE
Apertura Lavori
Paolo Giacalone
Reckitt Europe
South West EU E-commerce Director
La nuova era del commercio è qui: benvenuti nel Connect to Consumer (C2C)
I cambiamenti radicali di cui Internet e le norme che lo regolano sono stati protagonisti hanno reso sempre più difficile per i brand DTC – Direct to Consumer – raggiungere il proprio target di riferimento, coinvolgerlo con customer experience uniche, incentivarlo ad effettuare azioni sui diversi canali e mantenerlo fedele al brand. La nuova concezione del commercio secondo Shopify trova oggi voce nell’imperativo «Connect to Consumer» (C2C), un vero e proprio invito per i brand a creare una forte connessione con i consumatori, mettendo autenticità, lealtà e fiducia al centro della propria strategia di business. I brand che potranno avere successo nella nuova era del commercio saranno quelli che riusciranno a creare solidi legami tra i consumatori e il marchio, traendo il massimo da ogni fase del customer journey e integrando tutti i canali di vendita, social network compresi.
The sweeping changes that the Internet and the regulations governing it have made it increasingly difficult for DTC – Direct to Consumer – brands to reach their target audience, engage them with unique customer experiences, incentivize them to take action across channels, and keep them loyal to the brand. The new understanding of commerce according to Shopify now finds voice in the “Connect to Consumer” (C2C) imperative, a genuine call for brands to create a strong connection with consumers, putting authenticity, loyalty and trust at the heart of their business strategy. The brands that can succeed in the new era of commerce will be those that can create strong connections between consumers and the brand, making the most of every stage of the customer journey and integrating all sales channels, including social networks.
The sweeping changes that the Internet and the regulations governing it have made it increasingly difficult for DTC – Direct to Consumer – brands to reach their target audience, engage them with unique customer experiences, incentivize them to take action across channels, and keep them loyal to the brand. The new understanding of commerce according to Shopify now finds voice in the “Connect to Consumer” (C2C) imperative, a genuine call for brands to create a strong connection with consumers, putting authenticity, loyalty and trust at the heart of their business strategy. The brands that can succeed in the new era of commerce will be those that can create strong connections between consumers and the brand, making the most of every stage of the customer journey and integrating all sales channels, including social networks.
Paolo Picazio
Shopify
Country Manager, Italia
Accessibilità e E-commerce: come aumentare le conversioni grazie all’inclusione
Ci chiediamo sempre come dare un boost ad un e-commerce, la seo, i tool, le adv. Tutte giuste, però c’è una tematica che può adre un brand boosting importante: l’accessibilità web.
Il 20% degli utenti ha problemi a navigare su un sito web, e quindi nel caso di un e-commerce, ad arrivare fino al termine del processo di pagamento.
In questo speech andremo a comprendere perchè un sito deve essere accessibile e come si può rimediare.
We always ask how to boost an e-commerce, seo, tools, adv. All right, however there is one issue that can adre an important brand boosting: web accessibility. Twenty percent of users have trouble navigating a website, and then in the case of an e-commerce, getting to the end of the checkout process. In this talk we’re going to go over why a site needs to be accessible and how it can be remedied.
We always ask how to boost an e-commerce, seo, tools, adv. All right, however there is one issue that can adre an important brand boosting: web accessibility. Twenty percent of users have trouble navigating a website, and then in the case of an e-commerce, getting to the end of the checkout process. In this talk we’re going to go over why a site needs to be accessible and how it can be remedied.
Edoardo Arnello
AccessiWay
CEO & Founder
Omnichannel transformation: step change through organization, capabilities and mindset
Impostare la giusta organizzazione, accelerare il reclutamento e lo sviluppo dei talenti, sviluppare la giusta mentalità e concentrazione sono fattori cruciali per sviluppare una trasformazione omnichannel.
Set the right organization, accelerate talents recruitment and development, develop right mindset and focus are crucial factors to develop an omnichannel tranformation.
Set the right organization, accelerate talents recruitment and development, develop right mindset and focus are crucial factors to develop an omnichannel tranformation.
Adelaide Raia
FMCG/Consumer Health
General Manager
Come rendere Bullet Proof il tuo Amazon
Amazon continua ad innovare ed introdurre soluzioni per rendere più completa la visione di dettaglio. Nuove sezioni per contenuti, nuovi algoritmi di ranking, nuovi formati advertising, nuovi metodi di attribuzione, nuovi touchpoint, nuove piattaforme di reportistica e nuove API per dare la possibilità ai Brand più consapevoli di lavorare su molteplici livelli e data set. Oggi, la maggior parte dei Brand usa solo a una parte di queste opportunità e ha una visione parziale delle dinamiche che decretano realmente l’andamento del loro business. Nonostante Amazon sia un ambiente sempre più competitivo e complesso, si adottano approcci euristici spesso fondati su input errati in partenza. Quindi, come si può rendere il proprio Brand, Bullet Proof ? Lo vedremo insieme attraverso l’analisi di due nostri casi di successo.
Amazon continues to innovate and introduce solutions to make the detail view more comprehensive. New sections for content, new ranking algorithms, new advertising formats, new attribution methods, new touchpoints, new reporting platforms, and new APIs to empower more informed Brands to work across multiple layers and data sets. Today, most Brands use only a fraction of these opportunities and have a partial view of the dynamics that really dictate the performance of their business. Despite the fact that Amazon is an increasingly competitive and complex environment, heuristic approaches are taken that are often based on incorrect input at the outset. So how can you make your Brand, Bullet Proof ? We will see this together through the analysis of two of our success stories
Amazon continues to innovate and introduce solutions to make the detail view more comprehensive. New sections for content, new ranking algorithms, new advertising formats, new attribution methods, new touchpoints, new reporting platforms, and new APIs to empower more informed Brands to work across multiple layers and data sets. Today, most Brands use only a fraction of these opportunities and have a partial view of the dynamics that really dictate the performance of their business. Despite the fact that Amazon is an increasingly competitive and complex environment, heuristic approaches are taken that are often based on incorrect input at the outset. So how can you make your Brand, Bullet Proof ? We will see this together through the analysis of two of our success stories
Mattia Stuani
Kiliagon
CEO & Founder
L’importanza della social proof nell’ecosistema del business digitale di oggi
I consumatori odierni sono più avveduti che mai quando si tratta di acquisti online e fanno attenzione a molti altri fattori oltre al prezzo durante le loro ricerche.
Le recensioni sono una componente essenziale di una strategia di marketing digitale di successo e hanno dimostrato di essere uno strumento molto efficace per i business dal momento che forniscono una riprova sociale autentica.
Today’s consumers are more savvy than ever when it comes to online shopping and pay attention to many factors other than price during their searches. Reviews are an essential component of a successful digital marketing strategy and have proven to be a very effective tool for businesses since they provide authentic social proof.
Today’s consumers are more savvy than ever when it comes to online shopping and pay attention to many factors other than price during their searches. Reviews are an essential component of a successful digital marketing strategy and have proven to be a very effective tool for businesses since they provide authentic social proof.
Rossella Grittani
Trustpilot
Sales Director – Italy
Il santo Graal dell'omnicanalità
2020: il cigno nero del marketing. Dalla pandemia in poi il mondo è cambiato in modo profondo.
Chi si occupa di marketing si è trovato di fronte a sfide prima impensabili da vincere in tempi sempre più stretti.
Data strategy, omnicanalità ed esperienze sempre più rilevanti sono diventate la moneta di scambio per continuare a giocare la partita al tavolo dei consumatori.
2020: the black swan of marketing. Since the pandemic, the world has changed profoundly. Marketers have been faced with previously unthinkable challenges to overcome in ever tighter timeframes. Data strategy, omnichannel and increasingly relevant experiences have become the currency to keep playing the game at the consumer table.
2020: the black swan of marketing. Since the pandemic, the world has changed profoundly. Marketers have been faced with previously unthinkable challenges to overcome in ever tighter timeframes. Data strategy, omnichannel and increasingly relevant experiences have become the currency to keep playing the game at the consumer table.
Massimo Bellato
Esselunga
Head of Digital Marketing
