SALA INFLUENCER MARKETING
Scopri le nostre sale
SALA INFLUENCER MARKETING
Apertura Lavori
Matteo Pogliani
I social media, da Instagram a TikTok, sono sempre più un terreno fertile per dare spazio a nuove tendenze sociali e culturali. Nell’ultimo periodo sono nate nuove modalità di intrattenimento ma anche di condivisione di diverse forme di conoscenza e talento, portando a una varietà sempre più ampia di contenuti. Dal boom dei cleaning influencer, a chi insegna le lingue, sono sempre di più i creator che si stanno distinguendo per raccontare tematiche diverse e più di nicchia.
Social media, from Instagram to TikTok, is increasingly a breeding ground for new social and cultural trends. In the last period, new ways of entertaining but also sharing different forms of knowledge and talent have emerged, leading to an increasing variety of content. From the boom of cleaning influencers, to those who teach languages, more and more influencers are standing out to tell different and more niche topics, let’s find out together who they are!
Chiara Dal Ben
Elena Stefani
Megi Bulla
Ariella Gula
Veronica Rocca
Il passaggio (ritorno) da influencer a creator ha aperto possibilità uniche al mercato. Un’evoluzione dal peso rilevante lato economico e che pone tutti gli attori della filiera dell’influencer marketing, brand in primis, in una condizione nuova e alle necessità di approcci di progetto diversi.
The shift (return) from influencer to creator has opened unique possibilities to the market. An evolution with significant weight on the economic side and one that places all players in the influencer marketing chain, brands first and foremost, in a new condition and to the needs of different project approaches.
Matteo Pogliani
Jacopo Ierussi
Marco Dodaro
Luca Leoni
Alice Venturi
Content creation: contaminazioni tra tv e social
Talent at the center of the entertainment world. TV drawing from social in search of new faces. Influencers falling under the spell of the small screen. Let’s discover together the differences between the 2 medias to leverage both in creating relevant content.
Paola Passoni
Data + creativity + impact: ecco l'Influencer & Creator Strategy
Data as the preferred driver not only for selecting the right creators, but for understanding how to create campaigns that are truly capable of generating impact on users. This translates into knowing how to thoroughly assess the current context on the web and in the different social platforms inherent to brands, competitors or markets, extrapolating insights and trends useful for the correct structuring of the campaign even at the creative level.
Matteo Flora
Da YouTuber a imprenditore: l'evoluzione dell'influencer marketing
Sempre più influencer e creator tentano la strada dell’imprenditoria, sviluppando progetti di business legati al mondo dell’e-commerce. Ma quali sono i rischi e quali le opportunità? Come si costruisce una strategia vincente? E quale può essere il ruolo di una talent agency nel supportare questo percorso? Il progetto Meat Crew, creato dallo youtuber Mocho, come esempio di questa tendenza.
More and more influencers and creators are attempting the path of entrepreneurship, developing business projects related to the world of e-commerce. But what are the risks and what are the opportunities? How do you build a winning strategy? And what can be the role of a talent agency in supporting this path? The Meat Crew project, created by youtuber Mocho, as an example of this trend.
Matteo Pogliani
Simone Locatelli
Mocho
Adverlive la nuova frontiera del tailored marketing
Adverlive is a new advertising platform that allows companies to easily and concretely face new and important new media such as twitch , allowing total control of campaigns with a few simple clicks, even on businesses with dozens or hundreds of creators.
Enrico Signorelli
Employee Ambassadorship e Social Leadership: la Creator Economy entra nelle aziende
The Creator Economy is there for all to see: it gives rise to new forms of communication, changes its balance, and brings new players to the center. If the company has long since become a media company in its own right, employees and front lines become its main Creators. A talk to take up the numbers of the phenomenon and analyze some innovative Employee Advocacy and Social Leadership projects.
