SALA PRINCIPALE
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SALA PRINCIPALE
Apertura Lavori
Giulio Nicoletti
Nicola Nicoletti
Filippo Poletti
SALUTI ISTITUZIONALI
Stefano Bolognini
Layla Pavone
Human centricity in inflationary times
We continue to live in a time of great complexity, with gas prices still out of control, Central Banks grappling with rising interest rates, and the increasingly real threat of a new recession just around the corner. What does all this mean in everyday life? People have changed the way they choose, they have shown themselves to be very fluid in their preferences, they have put into play their habits that are the result of established past choices. In short, they are ready to change rapidly according to events. For many companies, it is a difficult time when they have to manage rising costs and falling profits. However, they cannot forget the importance of investing in those soft relational elements that are central to creating long-term relationships with their customers. Now more than ever, it takes courage to plan for growth.
Nicola Neri
Un mediocre successo o un grande Fallimento?
Do youl live and learn? For half of my life I chased success, pretending to believe this phrase….then something changed….“
Vittorio Martinelli
Beyond Materialistic Needs
Without understanding meta needs and without building a humanistic sociology , it is impossible to understand and address the “”Great Resignation””. Humanistic Psychology teaches that beyond materialistic needs there are urgent psychological needs for recognition, respect self respect, creativity, love, and companionship which need to be fulfilled. An understanding of developmental psychology is a tool for us all, in particular for those of us who wish to create beautiful teams capable of creating the solutions urgently needed by the world.
Ernesto Sirolli
Costruire il proprio percorso "guardarsi allo specchio"
I will tell my journey by referring to the various steps, how I developed my analytical skills, and how I nurtured a sense of leadership
Giampaolo Grossi
Tutti lasciamo un'eredità
Today, more than ever, we can no longer look at our work in a narrow sense: a broader, more holistic view is needed, one that allows us to include in the same vision everything we do that has an impact on others, such as the corporate culture, the way we communicate with our employees, the leadership model we propose, the value our work leaves in people’s lives. This is an even more important shift when we consider that new generations are thinking about the world and everything in it-from work to relationships, from entertainment to the environment-in a completely different way than we have grown up with so far. We all have a shared responsibility to the new generations: the idea that each of us, in all the choices, words and actions we make every day, even in our work, can create a positive and concrete impact for those who will come after us and, precisely, inherit what each of us is creating today. This is the reflection launched by Fabio Padoan, co-founder of Together, a communications agency, but also a media center and production house that was born in 2019 in the OneDay group. A reflection that is enriched with references and concrete examples taken precisely from Together’s history, from its practical philosophy called “togetherness,” but also from the importance of a corporate and human culture, of feedback, of error, of the principles of freedom and responsibility, of personal growth as the engine of professional growth. A path where we leave behind the “I” to put a “we” at the center, where generations meet and we never lose sight of “the others,” understood as those who will depart from the world as we left it.
Fabio Padoan
Employer Branding Human to Human
Through our Employee journey we will discover together how, a good Employer Branding strategy can help you build a shared sense of belonging that can attract and retain talent.
Esther Intile
The 1000 minute city
The city “in crisis,” contended between global tensions and a hyperlocal gaze, finds its contemporary location in the world at large. Every inhabitant of the planet, if he or she so desires, can experience his or her own urban dimension through his or her own choices: a “value urbanity,” linked to gestures, consumption, behavior, rather than to places.
Giacomo Biraghi
Come diventare un'organizzazione potenziata dall'intelligenza artificiale
“If you think that hiring data scientists or implementing AI algorithms will make your organization an AI-driven company, you may be completely wrong. In fact, you may be anything but AI-driven. To be completely clear, in the above scenario, you might be like one of those retailers who, during the .com bubble, thought they had become a “”””web-driven company”””” simply by creating a web portal, perhaps with some e-commerce. Those retailers, in fact, remained “”””classic retailers,”””” but with a web portal. In those cases, they had not done what was necessary to become “”””web-driven,”””” such as adopting dynamic pricing, transforming logistics, decentralizing decisions, and reorganizing operations (just like Amazon). Similarly, becoming an AI-driven company is a leading strategic effort. It is a cultural change. It is a challenge for people. It requires changes in many fundamental aspects of the organization. We will see together some important lessons from the field.”
Fabio Moioli
Come comunicare la diversità
Che cosa possono fare le aziende, i media, la comunicazione pubblicitaria per diffondere una visione del mondo più reale e inclusiva che tenga conto della disabilità, delle differenze di età, di genere, di orientamento sessuale o religioso? Che ruolo hanno nell’offrire una visione del mondo che consideri queste molteplicità e differenze come un valore? In questo panel racconteremo quando sia importante usare un codice linguistico e narrativo inclusivo in modo da rappresentare tutte le diversità per raggiungere e sensibilizzare una platea più ampia possibile.
What can media and adv companies do to spread a more real and inclusive worldview that takes into account disability, differences in age, gender, sexual orientation, or religion? What role do they play in offering a worldview that considers these multiplicities and differences as a value? In this panel we will tell about when it is important to use an inclusive language and narrative code so as to represent all diversity in order to reach and raise awareness among an audience as wide as possible.
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Valentina Parenti
Daniela Cerrato
Fabio Salvi
Francesca Vecchioni
Sofia Campos
Sabrina Efionayi
A che punto siamo con la parità di genere in Italia
Per colmare il Gender Gap nel mondo ci vorranno 132 anni. È quanto emerge dal Global Gender Gap Report del World Economic Forum, secondo cui l’Italia si trova al 63° posto nella classifica degli oltre 140 Paesi presi in esame. Nonostante degli ultimi anni un numero maggiore di donne sia entrato a far parte del mondo del lavoro retribuito e, sempre di più, in posizioni di leadership, siamo ancora ben lontani da una completa uguaglianza tra uomini e donne. In questo panel tratteremo di tutte quegli ostacoli e barriere che ancora oggi impediscono un’effettiva parità di genere.
Closing the Gender Gap in the world will take 132 years. This is the finding of the World Economic Forum’s Global Gender Gap Report, according to which Italy ranks 63rd out of more than 140 countries surveyed. Although in recent years more women have joined the paid workforce and, increasingly, in leadership positions, we are still far from complete equality between men and women. In this panel we will address all those obstacles and barriers that still prevent effective gender equality.
Simone Martina
Martina Albini
Cathy La Torre
Ulrike Sauerwald
Daniele Marzano
Apertura Lavori 27 Ottobre
Giulio Nicoletti
Nicola Nicoletti
Matteo Flora
Innovazione Tecnologica e Trasformazione Digitale: l'importanza delle partnership tra pubblico e privato
The term partnership today can be represented by the concept of Open Innovation. Almost a decade after its inception, many large and medium-sized Italian companies are changing or are experimenting with new operating models and are digitizing their processes precisely through the application of the Open Innovation paradigm, which relies heavily on the added value that innovative startups and SMEs or university spin-offs bring. Public companies, too, are working with new models, processes, approaches and solutions that enable them to implement strategies more quickly, the achievement of objectives, but above all, also following two years of lockdown, in which the use of digital has been rampant, respond to a completely different vision of people’s daily lives, thus also of producing, communicating, shopping and also of dealing with the public administration. Because we are before even consumers, citizens. Teamwork, the search for innovative technological and digital solutions necessarily comes from knowing how to manage and govern projects with multiple actors, multiple partners at the table, often coming through contributions from outside the business organizations, whether private or public. This is the success of Open Innovation, and this will also be, in my opinion, the only way we can consistently, competently and competitively address the so-called “new normal.” So, now more than ever, the role of institutions and public administrations is crucial because on the one hand they themselves have to adapt to this radical change in terms of people’s living, relationship, communication and consumption habits in order to deliver useful and simple products and services, on the other, they must be decisively engaged and leading players in supporting and accompanying the country in through strategic investments that incentivize and support digital and ecological transformation-and the PNRR assumes strategic relevance-but also through the introduction of new skills and resources capable of working in innovative and sustainable ways, for example, using co-design rules.”
Layla Pavone
Metaverso: oltre l'hype, un mondo "immerso" di opportunità
Spesso parlare di metaverso è molto controverso. Mancano definizioni univoche, molti hanno visioni distopiche dove le persone non si incontreranno più di persona ma solo tramite visori o occhialini. Altri pensano che il Metaverso sia solo una trovata di marketing e che in realtà svanirà ancor prima di esplodere. Infine per alcuni invece è una nuova internet, immersiva, coinvolgente, che permetterà a brand e persone di fare esperienze straordinarie, impossibili da immaginare prima. Le domande chiave allora diventano: da dove iniziare? Come capire quali sono gli step giusti e le strategie vincenti?
Often talking about the metaverse is very controversial. There is a lack of unambiguous definitions, many have dystopian visions where people will no longer meet in person but only through visors or goggles. Others think the Metaverse is just a marketing gimmick and will actually fade away before it even explodes. Finally, for some instead it is a new, immersive, immersive Internet that will allow brands and people to have extraordinary experiences, impossible to imagine before. The key questions then become: where to start? How to figure out the right steps and winning strategies?
Marco Giacalone
Matteo Marzorati
Michele Zanello
Lorenzo Cappannari
Guido Geminiani
Web3 e NFT: BOLLA O RIVOLUZIONE?
Web3, NFT, Smart Contract sono tutti termini che sono entrati ormai nel nostro linguaggio e che (quasi) tutti padroneggiamo. Ma cosa sono veramente? Cosa c’entrano l’arte, la musica e il mondo del fashion? Perché dovrebbero essere una rivoluzione? La nuova sfida è comprendere quali sono le maggiori opportunità per i grandi brand ma anche e soprattutto come sono cambiati i modelli di business di startup e aziende che trasformano industrie come l’arte, lo sport e i media più tradizionali.
Web3, NFT, Smart Contract are all terms that have now entered our language and that (almost) all of us master. But what are they really? What do they have to do with art, music and the fashion world? Why should they be a revolution? The new challenge is to understand what the biggest opportunities are for big brands but also, and more importantly, how the business models of startups and companies transforming industries such as art, sports, and more traditional media have changed.
Marco Giacalone
Andrea Marec
Davide Anali
Giovanna D’Esposito
Andrea Concas
I segreti per fare un exit in Italia
Fare startup e scalare con successo, si sa, non è proprio un gioco da ragazzi! Serve un business model che penetri il mercato come fa il coltello con il burro, è necessaria la trasversalità di competenze del team, altrettanto determinante è la strategia e gli strumenti finanziari che si scelgono per tracciare la via di sviluppo del progetto. Ma c’è di più: la realtà riserva agli startupper sfide quotidiane che meritano di essere condivise, per comprendere meglio la magia di fare impresa innovando e guidando un progetto da zero verso l’exit finale. Andrea Febbraio condividerà la sua prospettiva e solleverà pensieri critici, in un dialogo con Eleonora Chioda, giornalista esperta in innovazione, ideatrice e coautrice del bestseller Startup e di Silicon Valley.
Making startups and scaling successfully, you know, is not exactly a piece of cake! You need a business model that penetrates the market like a knife does with butter, you need a cross-section of skills in the team, just as crucial is the strategy and the tools finances that are chosen to chart the path of project development. But there is more: reality holds daily challenges for startuppers that deserve to be shared, to better understand the magic of doing business by innovating and guiding a project from scratch to the final exit. Andrea Febbraio will share his perspective and raise critical thoughts, in a dialogue with Eleonora Chioda, innovation expert journalist, creator and coauthor of the bestseller Startup and Silicon Valley.
Andrea Febbraio
Eleonora Chioda
ESG, Megatrends, and the Drive to Net Positive: How courageous companies thrive by solving the world’s challenges
La nostra economia e la nostra società si stanno riprendendo dalla pandemia, ma rimangono sfide estreme, come il cambiamento climatico e la disuguaglianza. Le imprese hanno la grande opportunità, insieme agli strumenti e alle competenze, di trarre profitto dalla soluzione dei problemi del mondo, non dalla loro creazione. Basato sul suo nuovo libro Net Positive – di cui è coautore il leggendario CEO Paul Polman – questo stimolante intervento del famoso stratega Andrew Winston vi aiuterà a navigare nei cambiamenti sismici che stanno attraversando il mondo degli affari. Net Positive fa esplodere 50 anni di dogmi aziendali sullo scopo del business e sul modo in cui esso prospera. Con una visione audace e storie avvincenti, il discorso di Winston espone i principi e le pratiche che porteranno al cambiamento e alla trasformazione di cui il mondo ha disperatamente bisogno.
Our economy and society are recovering from the pandemic, but extreme challenges remain, such as climate change and inequality. Businesses have a great opportunity, along with the tools and skills, to profit from solving the world’s problems, not creating them. Based on his new book Net Positive — co-authored by legendary CEO Paul Polman — this inspiring talk by renowned strategist Andrew Winston will help you navigate the seismic shifts that are sweeping through the business world. Net Positive explodes 50 years of corporate dogma about the purpose of business and how it thrives. With bold vision and compelling stories, Winston’s talk lays out the principles and practices that will bring about the change and transformation the world so desperately needs.
Andrew Winston
Nicola Tagliafierro
Mattia Stanga, dopo Tik Tok conquista il mondo dei podcast
La star italiana dei social network si cimenta in altri linguaggi, dai podcast alla televisione. Come i talent nativi digitali diventano protagonisti dell’intrattenimento.
The rising-star Italian creator tries his hand at other languages, from podcasts to television. How digital native talents become entertainment stars.
Mattia Stanga
Andrea Amato
Gamification, esports, edutainment: il videogame è molto più di un gioco
Il videogame è ormai ritenuto a livello globale come una risorsa in termini culturali e non solo economici per via dell’importante apporto dell’industria creativa anche nell’educazione e apprendimento dei giovani, oltre alla coltivazione dei talenti e di nuove opportunità di business. E ora ad ampliare ulteriormente gli orizzonti è il fenomeno sempre più emergente degli esports, in una crescita globale orientata alla sostenibilità.
Video gaming is now considered globally as a resource in cultural terms and not only in economic terms because of the important contribution of the creative industry also in the education and learning of young people, as well as the cultivation of talent and new business opportunities. And now further broadening the horizons is the increasingly emerging phenomenon of esports, in a global growth geared toward sustainability.
Alessio Crisantemi
Alessandro Armillotta
Fulvio De Siena
Luca Pagano
Nicolò Santin
Innovare per crescere: le soluzioni e gli stakeholder che supportano lo sviluppo dell’ecosistema innovativo italiano
Il mondo del business è cambiato profondamente negli ultimi anni e la digitalizzazione rappresenta oggi la risorsa più preziosa per innovare a 360 gradi i processi aziendali interni ed esterni, soprattutto per startup e PMI. Per le imprese più attente all’efficienza e per quelle che puntano a una crescita rapida e scalabile la parola d’ordine è dunque “innovazione” e si guarda sempre più all’adozione di soluzioni digitali in grado di ottimizzare la gestione aziendale, di finanziamenti complementari, di luoghi d’incontro e lavoro dove la contaminazione aiuta lo sviluppo e la crescita.
The world of business has changed profoundly in recent years, and digitization is now the most valuable resource for comprehensive innovation of internal and external business processes, especially for startups and SMEs. So for the most efficiency-conscious companies and those aiming for rapid and scalable growth, the watchword is “innovation,” and we are increasingly looking at the adoption of digital solutions that can optimize business management, decentralized financing, and meeting and workplaces where contamination helps development and growth.
Giorgio Ciron
Alessandro Di Felice
Federico Frattini
Mariano Spalletti
Mariarita Costanza
Fabio Sgaragli
PERCHÉ NON VAI DALLO PSICOLOGO
Ultimamente si parla moltissimo di benessere mentale. Capiamo allora quale è la situazione in Italia. Da un lato c’è ancora tanta confusione (psicologo o psicoterapeuta?) e non si va dallo psicologo ma dall’altra la situazione si sta evolvendo velocemente e anche le aziende si stanno attivando per offrire questo servizio.
There has been a lot of talk lately about mental well-being. Let’s understand then what the situation is in Italy. On the one hand there is still a lot of confusion (psychologist or psychotherapist?) and people don’t go to the psychologist but on the other hand the situation is evolving quickly and even companies are taking steps to offer this service.
Speaker
Silvia Wang
Tiziana Tripepi
#DIDAYSNEXTGEN Il contest che ascolta i giovani
Young people are an invaluable resource and a strategic corporate asset to aspire for sustainable economic and social growth and development. It is from this reflection and from listening to the needs of young people that we decided to launch on Valory App, the 1st responsible and meritocratic social, as a partner of DIDAYS, the DIDAYSNEXTGEN contest to bring their visions to the stage and to the attention of all the players in the corporate and institutional ecosystem. The goal of the contest was to propose innovative projects in a digital key, to improve the quality of life of the new generations in a large hyper-digitized city like Milan ( because if something digital is missing here, it will probably be missing in the rest of Italy as well) Therefore, it is with pleasure that we announce the projects of the winners of this first edition at #DIDAYS22. #VALORYAMO?”
Simona Dell’Utri
Futuro è Innovazione
Il solo vettore di crescita economica e sociale è l’innovazione. Per innovare occorre avere competenze e volontà.
The only vector for economic and social growth is innovation. Innovation requires skills and willpower.
Giampaolo Rossi
