SALA SOCIAL MEDIA
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SALA SOCIAL MEDIA
Apertura Lavori
Riccardo Pirrone
Come cambiare il mondo un post dopo l'altro
Viviamo in un mondo in cui il confine tra realtà e digitale è sempre più labile. I social network, che fino a pochi anni fa venivano considerati luoghi superficiali e distaccati dalla realtà, sono diventati un driver essenziale del cambiamento. Se un tempo si scendeva a protestare in piazza, se l’educazione si apprendeva in classe o tramite giornali stampati, oggi le nuove generazioni vivono i social come veri e propri luoghi di incontro, scambio e apprendimento. Tuttavia non basta essere sui social per avere un impatto e raggiungere gli utenti: bisogna sapere quali usare, come avere una comunicazione efficace e, soprattutto, come traformare gli utenti in una vera e propria community.
We live in a world where the line between reality and digital is increasingly blurred. Social networks, which until a few years ago were considered superficial places detached from reality, have become an essential driver of change. If people used to take to the streets to protest, if education was learned in the classroom or through printed newspapers, today’s new generations experience social as real places to meet, exchange and learn. However, it is not enough to be on social to make an impact and reach out to users: you need to know which ones to use, how to have effective communication and, most importantly, how to turn users into a real community.
Bianca Arrighini
Livia Viganò
TikTok: come lanciare e alimentare un canale di successo: il caso Vibram
Come implementare la strategia migliore per lanciare un canale su TikTok, alimentarlo e farlo diventare un asset digitale strategico. Scouting & management di creators, da micro a big. Distribuzione dei contenuti TikTok in maniera organica e paid. Sviluppo di idee creative per un canale TikTok aziendale. Case history con uno dei nostri brand partners.
How to implement the best strategy to launch a channel on TikTok, nurture it and make it a strategic digital asset. Scouting & managing creators, from micro to big. Distribution of TikTok content in an organic and paid manner. Developing creative ideas for a corporate TikTok channel. Case history with one of our brand partners.
Eliana Salvi
Carlo Zumerle
GIALLOZAFFERANO E ZENZERO TALENT AGENCY: I CREATOR, L'INGREDIENTE PER UNA SOCIAL STRATEGY VINCENTE
Zenzero Talent Agency, realtà unica e innovativa nel panorama italiano, rappresenta un passo in più nella strategia di evoluzione continua che da sempre caratterizza Giallozafferano: un cambio di approccio importante nel settore dell’influencer marketing, dove la relazione con i creator si rafforza ed evolve e li vede partecipare attivamente come soci fondatori allo sviluppo dell’agenzia.
Zenzero Talent Agency, a unique and innovative reality on the Italian scene, represents one more step in the strategy of continuous evolution that has always characterized Giallozafferano: an important change of approach in the influencer marketing sector, where the relationship with creators is strengthened and evolves and sees them actively participate as founding partners in the development of the agency.
Nicole Cavallo
Alessandra Rigolio
Non è solo sesso
Movies, TV series, influencers, music, you name it: today everyone but everyone is talking about sex. The topic defined for too long as taboo has now become a colloquial topic and perhaps all too much so. But are we sure that everyone understands it? Are we sure that especially the younger generations are able to discern the nuances on the topic? Do they know that pleasure can be unrelated to the concept of performance? In a world of diversity and inclusion do we know the weight that words have? How much do socials impact this education journey? In this social scenario, brands play an important role and find a new opportunity where they can tell their story and position themselves. This is the opportunity where they can no longer be perceived only as a brand or product but can make a difference and show that gender “is not just sex but much more .
Valentina Barone
Come generazioni differenti possono creare un personal branding "Umano" attraverso i social media
Il personal branding rappresenta l’arte di sapere comunicare sé stessi, facilitando l’interazione con gli altri. Una disciplina sempre più diffusa, che sta assumendo rilevanza per chiunque possieda un account social. La presenza web è un’opportunità ed uno strumento strategico per conoscere i propri valori personali e professionali. Lorenzo Ferrari e Cristina Di Canio si confronteranno sulla rivoluzione che sta tracciando le rotte verso il Nuovo Umanesimo.
Personal branding represents the art of knowing how to communicate oneself, facilitating interaction with others. An increasingly widespread, which is becoming relevant to anyone with a social account. Web presence is an opportunity and a tool strategic to know one’s personal and professional values. Lorenzo errari and Cristina Di Canio will discuss the revolution that is charting the course toward the New Humanism.
Cristina Di Canio
Lorenzo Ferrari
Brand ed empowerment femminile: l'inclusione attraverso le campagne sui social media
It has been called “femvertising”: the attempt by brands to sell empowerment to women and position themselves on the issue through social media campaigns. From Dove to Pantene, via cosmetics brands, we will look at the main industry cases and see how to make a social media campaign truly inclusive, without falling into the trap of pink washing.
