Alberto Maestri

Speaker della sala

Azienda

GreatPixel

Job Title

Equity Partner, Content & Brand Consulting

Bio

Equity Partner in GreatPixel, Direttore della Collana Professioni Digitali per FrancoAngeli. Docente di Marketing, Storytelling e Customer Experience in business school e scuole di comunicazione italiane e internazionali. Il suo ultimo libro è “AI Brands”, pubblicato da FrancoAngeli nel 2021. www.albertomaestri.com

Equity Partner in GreatPixel, Director of the Digital Professions Series for FrancoAngeli. Lecturer in Marketing, Storytelling and Customer Experience in Italian and international business schools and communication schools. His latest book is “AI Brands,” published by FrancoAngeli in 2021. www.albertomaestri.com

TITOLO SPEECH

Employee Ambassadorship e Social Leadership: la Creator Economy entra nelle aziende

ABSTRACT SPEECH

La Creator Economy è sotto gli occhi di chiunque: dà vita a nuove forme di comunicazione, ne modifica gli equilibri e porta al centro nuovi attori. Se l’azienda è ormai diventata da tempo una media company a tutti gli effetti, employees e prime linee ne diventano i principali Creator. Un intervento per riprendere i numeri del fenomeno e analizzare alcuni progetti innovativi di Employee Advocacy e Social Leadership.


The Creator Economy is there for all to see: it gives rise to new forms of communication, changes its balance, and brings new players to the center. If the company has long since become a media company in its own right, employees and front lines become its main Creators. A talk to take up the numbers of the phenomenon and analyze some innovative Employee Advocacy and Social Leadership projects.
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