Alessandra Rigolio

Operando in sinergia con le strutture di Brand Management, progetto e sviluppo le iniziative speciali advertising multibrand, coordino le relazioni tra editore e concessionaria, la comunicazione istituzionale B2B e il rapporto con il mercato. Seguo
inoltre la pianificazione media di gruppo e il Market Research.
La mia esperienza nel settore Marketing, dopo una laurea in Economia delle Istituzioni Internazionali presso l’Università Commerciale L.Bocconi di Milano, inizia presso il Joint Research Centre of the European Commission.
Il mio percorso professionale in Arnoldo Mondadori Editore mi ha permesso di seguire
come marketing realtà e brand diversi: dall’entertainment al lifestyle con un progressivo potenziamento delle attività digital e focalizzandomi sullo sviluppo di
progetti di branded content e social media advertising.

CEO of Zenzero, the talent agency of the top food creators on the Italian digital scene that exclusively manages over 20 exceptional talents. A unique reality that combines the strength of GialloZafferano,the leading food media brand in Italy with the talent of the most important Italian food creators. My experience in the Marketing sector, after a degree in Economics of International Institutions at the Università Commerciale L.Bocconi in Milan, began at the Joint Research Centre of the European Commission. My professional path in Arnoldo Mondadori Editore allowed me to follow as marketing different realities and brands: from entertainment to lifestyle with a progressive strengthening of digital activities and focusing on the development of branded content and social media advertising projects. I then held the role of Marketing Director of Mondadori Media S.p.A., working in synergy with the Brand Management structures to design and develop special multibrand advertising initiatives, and coordinating publisher and concessionaire relations, B2B institutional communication, market relations, group media planning and Market Research. As of today I have the opportunity to lead Zenzero Talent Agency, a new reality that acts as a point of contact between an extraordinary hub of creators and brands, with the dual objective of working, on the one hand, on the growth of talent to enhance their distinctive positioning, and on the other to interpret the needs of companies to build communication paths with the most effective languages to connect also with the new generations on social. in addition group media planning and Market Research.
My experience in Marketing, after a degree in Economics of International Institutions at the Università Commerciale L.Bocconi in Milan, began at the Joint Research Centre of the European Commission.
My professional path in Arnoldo Mondadori Editore allowed me to follow as a marketer different realities and brands: from entertainment to lifestyle with a progressive strengthening of digital activities and focusing on the development of branded content and social media advertising projects.