Edoardo Gamba

Speaker della sala

Azienda

SALESmanago

Job Title

Sales Manager Italy & Spain

Bio

Edoardo Gamba Sales manager Italy & Spain of SALESmanago CDP No.1 in Europe for eCommerce Marketing Automation projects. I deal with the development of the Italian market and I am responsible for the Sales area for the whole territory. I have always been passionate about the digital world and in particular eCommerce. As a consumer I always prioritized those “online stores” that gave me a shopping experience, but unfortunately I was almost always disappointed. That’s when I got passionate and went in search of all those tools that could improve the customer experience until I got to know SALESmanago, I discovered that a CDP was the only way that could really change the way people buy online. Today I was finally able to make my passion a job, this is the greatest satisfaction.

TITOLO SPEECH

Customer Intimacy in eCommerce in time of global recession

ABSTRACT SPEECH

Consumer Behaviours in eCommerce are dramatically changing again. We see a crisis of consumer loyalty in the face of recession. As McKinsey observes, more consumers have switched brands since the beginning of 2022 than in total in 2020 and 2021. With inflation at a record high, more people are looking for value. In such a reality, growth will be difficult, but incredibly rewarding. After all, growth leaders generate 80% more shareholder value than their peers over a ten-year period. But driving sustainable, inclusive growth requires the right mindset, strategy, and capabilities.