05/10/2023 | DIDAYS2023


For a decade now, TikTok has been distinguishing itself as a reference point for the younger generation, particularly the
Gen Z, in the field of entertainment. If until a decade ago, we were used to 16:9 format videos, things have changed.
The world now no longer has time to spend in front of a horizontal screen, but we are totally attracted to the vertical screen of smartphones, of 9:16.

And this is where COSMIC, AdTech Company and the first reality in Italy specialized in vertical short videos, finds its place.
Born from an intuition of Eliana Salvi two and a half years ago, COSMIC has achieved amazing results in the blink of an eye. Born in the economic capital of Italy, Milan, it now also works and has offices in Spain and France. It was named the first Official Creative Partner of TikTok in Italy and has numerous collaborations with brands from various sectors. To name a few, the agency creates strategies for brands such as: Beiersdorf Group, P&G, Pomellato, Vibram, TIM, TicketOne, Disney + and
many others.

TikTok thus becomes a means of being able to launch campaigns to talk about one's brand or products: by defining goals, audience and budget, video ads can be created to meet every need.

It also happens that some content manages to achieve a great organic virality that happens, precisely, in a spontaneous and natural way, leading the content to reach very high views and shares. This happens because the content is particularly authentic, interesting, engaging or entertaining, thus generating high rates of engagement.

Even an evergreen lip balm like Labello managed to go viral: kicking off the trend was Alessia Morelli, tiktoker and influencer nicknamed "Labello Queen," who talked about Labello's new blackberry and cherry
blackberry and cherry, generating millions of views and interactions.

In this very fifth edition of Digital Innovation Days 2023, COSMIC brings the Labello case study to the stage.

The COSMIC team will be represented by. Jessica Gazzoli, Brand Partnership Director, along with Ilaria Balena, Marketing Manager Southern Europe of the Beiersdorf Group, who will represent Labello. Both will take the stage at DIDAYS to talk about the very case of this iconic brand that rode the wave of organic virality to launch Labello's Tiktok profile. An opportunity to be able to talk about the strategies behind the brand's entry into the TikTok universe.

COSMIC contacts for interviews
Alice Radi
Marketing & Campaign Manager
Mobile: +39 3387355164


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