With the goal of growing more and more awareness of one's customers and pushing business into the global market, one must have ambitious brand awareness and conversion goals while keeping up with the business expectations of brands.
By following a full-funnel approach that takes into account the entire duration of the sales cycle, Labelium promotes a strategic model that goes beyond short-term goals and ensures customer satisfaction in both established markets and newly positioned countries. The user's customer journey is increasingly diverse, and it is good practice not to neglect brand health in a long-term journey that constantly analyzes all consumer touchpoints throughout the entire duration of the consumer's purchase journey.
Laura Selmi, Country Director
Labelium
Managing highly diversified activities with multi-country and multi-service strategies requires the use of agile methods and teams of international experts who from the different operating locations (Labelium has 22 worldwide) know how to coordinate and work as a team in an effective and high-performance manner optimizing decision-making and operational processes. An important success factor is also the ability to establish stable collaborative relationships based on trust and sharing of goals, approaches and strategies as well as constant monitoring of identified kpi's.
Preserving a 92 percent client retention means focusing on an agency-client relationship that turns into a true partnership and that can make all the difference in a market as fickle as the digital one.
Global presence, diversified and certified value offering, customized full-funnel strategies, collaborative and win-win approach are just some of the pillars on which to base a highly successful strategy for yourself and your clients.
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