I am an international executive with a strong background in the media sector and a genuine passion for driving
innovation within traditional corporate ecosystems. My expertise lies at the intersection of strategic marketing
and impactful storytelling for established brands.
Currently, as CMO at The Adecco Group, my mission is to elevate our brand presence in Italy, aligning with the
company’s global vision of empowering people and organizations.
Previously, I served as the Head of Business Development at the Financial Times (FT). During my 7+ years at
the FT, I contributed to shaping the organization’s strategy, particularly in exploring new revenue streams
and advancing digital transformation. My focus was on experimenting with new business models and
engagement strategies to attract younger audiences. My work at the FT was driven by a deep understanding
of the evolving media landscape and a commitment to fostering the next generation of media leaders.
I was the youngest manager ever appointed at the FT – at 24 years old.
I also founded the FT Talent Challenge, an initiative that connects young professionals with opportunities at
the FT, reflecting my dedication to nurturing talent and promoting diversity within the industry.
In 2021 I authored my first book, *Dreamers who Do* (Bocconi University Press).
I am a TED speaker and a visiting professor at various universities and schools. I have been recognized on the
Forbes Under 30 list and the Fortune Under 40 list.
