Descrizione: Il marketing è in costante trasformazione: nuovi canali, tecnologie emergenti e comportamenti dei consumatori sempre più fluidi richiedono strategie innovative e adattive. In questo panel esploreremo come i brand possano ripensare le proprie strategie di marketing per restare competitivi, adottando approcci data-driven, sperimentando con l’AI e valorizzando l’esperienza del cliente come leva di crescita.
Sala: Green House
Quando sarà l'intervento: 9 Ottobre 15:50 - 16:30
Angelo Coletta
Serial Entrepreneur and Former President of Innovup
Graduated cum laude in Economics and Commerce from the University of Bari, he completed his studies with a Master in Innovation Management at the “Iacocca Institute Lehigh University” in Pennsylvania (USA), entitled “Global Village for the Future Leaders”.
In the early years of his career, he worked in marketing consultancy and founded a consultancy firm, an advertising agency, and a system integrator, which he then sold to an Italian player, achieving his first exit. He later dedicated himself to the creation of product companies in the software field.
In the last five years, he has realized two exits, the first being BookingShow S.p.A., one of the three main ticketing players in Italy, sold in 2017 to an international group, and the second with 18months Srl in 2020, a former startup now a leader in the Italian cinema ticketing market.
He is the president and board member of various companies, especially in the IT field (Upsystems S.p.A., The Digital Box, Seares), as well as President from 2018 to 2021 of Innovup (formerly Italia Startup), an associative point of reference for startups, scaleups, incubators, accelerators, science parks, and large Italian corporations, and maintains various investments in Italian startups and scaleups.
Today he is the founder and CEO of Zakeke, a cloud SaaS (software as a service) platform that enables the world’s major e-commerce platforms to offer their consumers an innovative and enhanced shopping experience, thanks to the use of visual technologies such as 2D & 3D customization, 3D visualization, Augmented Reality, and Virtual Try-On.
