Gianfranco Gaioni

Kobayashi has spent two decades shaping international campaigns where cinema and computation collide. His practice is built on precision: narrative clarity, graphic restraint, and an AI-native toolkit that accelerates invention instead of imitating it. He has led concept, pitch, and execution across global brands—balancing creative risk with production rigor—and acts as the bridge between clients and Bait Society’s artists. Kobayashi treats technology like typography: a system to compose meaning. From dynamic previsualization to generative design and post, he designs workflows that compress timelines and expand possibility. The result is work that looks inevitable—taut, elegant, and engineered to bite. He leads the collective’s direction, translates business into story, and keeps the room moving forward.