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workshop

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HOME / EDIZIONE 2023 / WORKSHOP

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 I WORKSHOP DIDAYS 2023

Scopri il calendario completo dei workshop che troverai a Digital Innovation Days!

Ogni workshop è un’occasione unica per confrontarsi e imparare direttamente sul campo, con l’aiuto di professionisti del settore.

Scegli tra i workshop che preferisci e riserva il tuo posto.

Ricorda: i workshop sono disponibili solo dal vivo, assicurati di essere in possesso di un ticket PREMIUM o VIP per partecipare!

L’accesso è libero se hai un biglietto per partecipare dal vivo, ma i posti sono limitati! Se non vuoi perdere l’occasione di partecipare, prenota il tuo posto!

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26 Ottobre – Ore 10.30 > 12.00

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Sala 1

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7HYPE

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Paolo Confortini, CEO di 7hype
Giulia Bosi, Business Development & Learning Consultant di Marketing Automation Academy

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PERSONALIZZARE E AUTOMATIZZARE LE EMAIL

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Durante questo workshop avrai la possibilità di scoprire e mettere in pratica gli strumenti più efficaci per personalizzare e automatizzare le attività di email marketing. Conoscerai i segreti dell’analisi RFM e avrai modo di sperimentarli in prima persona, con esercizi e approfondimenti dedicati.

Questo workshop fa per te se lavori nel marketing e vuoi fare la differenza usando strategie efficaci.

 

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26 Ottobre – Ore 10.30 > 12.00

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Sala 2

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NOTOMIA

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Silvia Sassi, Chief Strategy Officer in Notomia

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AI & Beyond in Italian Businesses

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Unisciti a noi in questo coinvolgente workshop sull’Intelligenza Artificiale per la digital transformation in azienda: un’esperienza intensiva progettata per coloro che si pongono l’obiettivo di superare le sfide aziendali abbracciando l’innovazione tecnologica.
 
[Explore] – Nella prima fase del workshop esploriamo le vostre sfide aziendali
[Ideate] – In questo secondo momento ideiamo dei percorsi usando le nuove tecnologie
[Prototype] – Infine definiamo un flusso di integrazione della soluzione scelta nei processi aziendali
 
Questo workshop è dedicato a imprenditori e manager che vorrebbero introdurre l’AI o digital transformation in azienda.

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26 Ottobre – Ore 15.00 > 16.00

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Sala 1

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alibaba

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Giulia Ventura, Business Development Manager, Alibaba.com

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B2B disruption: le soluzioni di advertising su Alibaba.com

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Vuoi scoprire come un marketplace come Alibaba.com può essere uno strumento utile per massimizzare la visibilità del tuo brand, raggiungendo un target qualificato grazie alle soluzioni advertising disponibili?

Partecipa al workshop in cui gli esperti di Alibaba.com ti mostreranno le tipologie e i casi d’uso delle soluzioni adv.

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26 Ottobre – Ore 15.30 > 17.00

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Sala 2

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TRUSTPILOT

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Caterina Sardo, Reputation Strategist, Trustpilot

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Come trasformare le recensioni dei clienti in crescita per il tuo ecommerce

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Le recensioni dei clienti non sono solo feedback, possono essere il tuo vantaggio competitivo.

In questo workshop, esploreremo come le recensioni possono aiutare a costruire una forte presenza online, espandere il tuo marchio e aumentare il fatturato. 

Presenteremo diversi casi di studio che illustrano come alcune aziende hanno sfruttato le recensioni per superare la concorrenza e accelerare la propria crescita.

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27 Ottobre – Ore 10.30 > 12.00

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Sala 1

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Marco Rizzo, Senior Legal Advisor, LexDo.it 

Chiara Amadori, Dottore Commercialista, Gruppo Ofelia

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PARTITA IVA: COME APRIRLA E GESTIRLA

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Creare e gestire la propria partita IVA è una sfida da affrontare per chi vuole avviare la propria attività autonoma.

In questo workshop organizzato Qonto, in collaborazione con il suo partner LexDo.it, esperti contabili e legali parleranno di come aprire una partita IVA e quale tipo scegliere, come organizzarne le fasi iniziali e come gestire gli aspetti finanziari, contabili e legali, dalla fatturazione ai contratti.

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27 Ottobre – Ore 10.30> 12.00

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Sala 2

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DottorCopy

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Paolo Guglielmoni Dottor Copy

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NeuroCreativitY

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In questo workshop scoprirai il ruolo che le nostre emozioni giocano nei nostri processi comunicativi. 

Conoscerai come neuromarketing e advertising possono confluire in un modello di creatività pubblicitaria più eccellente, più efficace, e più efficiente.
 
Iscriviti a questo workshop se vuoi capire come governare la scienza e la potenza delle emozioni, per aumentare l’efficacia della nostra comunicazione.


 

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27 Ottobre – Ore 15.00 > 16.30

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Sala 1

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GETRESPONSE

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Alessandro Mazzù, Brand Ambassador GetResponse, Podcaster e Consulente di Digital Marketing

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Marketing e IA: caso Black Friday

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BF: Dall’idea alle vendite.

In questo workshop vedremo insieme come creare una campagna per il Black Friday con l’aiuto di GetResponse e dell’IA.

Lead generation, landing page, liste di contatti, autoresponder e email saranno gli strumenti che utilizzeremo e l’IA ci permetterà di creare una campagna pronta da lanciare in pochi minuti.

È consigliabile un laptop o tablet dal momento che svolgeremo insieme la creazione degli asset della campagna direttamente in piattaforma con l’utilizzo di GetResponse e dell’IA.

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27 Ottobre – Ore 15.30 > 16.30

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Sala 2

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Divergens

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Egidio Alagia, Co-founder, Divergens

Antonio Incorvaia, Editor in Chief, Divergens

Ciccio Rigoli, Scrittore, Copywriter e Performer

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THE GRANDMA’S PITCH

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Nuovi lavori, nuove professioni, nuove esigenze da spiegare a persone con le quali magari vorresti lavorare. Ma se non capiscono bene cosa fai nella vita, come fai a lavorarci insieme? Devi presentarti in pochi secondi ed evitare che ti dicano: “ok, capito (non è vero) le farò sapere”. In pratica come Tinder, però se va male qui niente fatturato. Il Grandma’s Pitch potrebbe essere la soluzione.

Il Grandma’s Pitch potrebbe essere la soluzione perché, se riesci a spiegare il tuo lavoro a tua nonna in un minuto, potresti riuscirci con chiunque.

Lo faremo con Egidio Alagia, Ciccio Rigoli e Antonio Incorvaia per un workshop targato Divergens dove, tra poetry slam e tecnologia, ti spiegheremo come far capire – magari anche a noi – perché il tuo lavoro è il più figo della stanza.

Oh, poi magari torna buono anche per Tinder, però prendilo come un bonus.

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Speakers

Scopri tutto

 

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Location & sale

Scopri tutto

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Partecipa

Scopri tutto

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COSTRUIAMO INSIEME DIDAYS 2023

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DIVENTA

Sponsor

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PROPONI IL TUO

Workshop

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DIVENTA

Speaker

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DIVENTA

Ambassador

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