The BEM VCM method for creating and growing a successful brand. (And not lose money on it).
" Brand equity is the fastest way to lose money," opened with this statement the latest (for the time being) Milan lecture by Nikola Tosic, founder and partner, with Andrea Toniolo, of BEM apps.
But if Tosic and Toniolo founded their company-where BEM stands for BrandEquity Management-it is because they found a solution. And now they offer it to those who choose to turn to them for step-by-step guidance in building the best business strategy for managing a brand.
The objective of the lecture was to reorganize previous theories and practices on brand equity management and brand strategy, while suggesting a new, unique approach to the issues, starting with contemporary trends in management and business, which see issues such as globalization and digitization as increasingly central.
These notions can be summarized in the BEMVCM (Value, Communication, Method) method. One of the key elements of the method is to be able to speak to everyone: not only to marketing experts, but to anyone who can contribute their work, at all levels, to the success of the brand under consideration. And it is interesting to see how the method also works at all levels of a brand's greatness. During the 2-hour lecture, therefore, the 4 main elements of the relationship between a company and its brands were discussed: business competition; brand definition; brandstrategy and brand management.
And the lecture is just the first part of an online training that BEM offers to investors, business owners, managers, engineers, designers, and all professionals interested in industry education. The course teaches how to know and apply the correct terminology; it then examines case studies of successes as well as failures and concludes with written exercises.
On October 19, during MASHABLE SOCIAL MEDIA DAY ITALY + DIGITAL INNOVATION DAYSwe will exploretherelationshipbetween brand equity and social media . In fact, BEM apps will be a guest speaker at the event.
In his speech, Nikola Tosic will analyze the most common mistakes people make when it comes tobrand strategy; he will explain what is the best way to promote a brand in the digital sphere through social media, how to win over your audience and lead your brand to success.
Read more:
Definition of Brand Equity on Wikipedia
www.BEMapps.com
www.BEMdaily.com
BEM apps also recommends reading:
What is strategy? - Michael E. Porter
Le 22 immutable laws of marketing. If the ignored, è a your risk e danger! - At Ries