Check out the full schedule of workshops you'll find at Digital Innovation Days!

Each workshop is a unique opportunity to compare and learn directly in the field, with the help of professionals in the field.

Choose from your favorite workshops and reserve your spot.

Remember: workshops are only available live, make sure you have a PREMIUM or VIP ticket to attend!

Access is free if you have a ticket to attend live, but seats are limited! If you don't want to miss your chance to participate, reserve your spot!

October 26 - 10:30 a.m. > 12:00 p.m.

Hall 1


Paolo Confortini, CEO of 7hype
Giulia Bosi, Business Development & Learning Consultant at Marketing Automation Academy


During this workshop you will have the opportunity to discover and practice the most effective tools for personalizing and automating email marketing activities. You will learn the secrets of RFM analysis and get to experience them firsthand, with dedicated exercises and insights.

This workshop is for you if you work in marketing and want to make a difference using effective strategies.


October 26 - 10:30 a.m. > 12:00 p.m.

Room 2


Silvia Sassi, chief strategy officer in Notomia

AI & Beyond in Italian Businesses


Join us for this engaging workshop on Artificial Intelligence for digital transformation in business: an intensive experience designed for those who set out to overcome business challenges by embracing technological innovation.
[Explore] - In the first phase of the workshop, we explore your business challenges
[Ideate] - In this second phase, we ideate pathways using new technologies
[Prototype] - Finally, we define a flow of integrating the chosen solution into business processes
This workshop is dedicated to entrepreneurs and managers who would like to introduce AI or digital transformation in the company.

October 26 - 3 p.m. > 4 p.m.

Hall 1


Giulia Ventura, Business Development Manager,

B2B disruption: advertising solutions on

Do you want to find out how a marketplace like can be a useful tool to maximize your brand's visibility by reaching a qualified target audience through available advertising solutions?

Attend the workshop where experts will show you the types and use cases of adv solutions.

October 26 - 3:30 p.m. > 5 p.m.

Room 2


Caterina Sardo, Reputation Strategist, Trustpilot

How to turn customer reviews into growth for your ecommerce

Customer reviews are not just feedback, they can be your competitive advantage.

In this workshop, we will explore how reviews can help you build a strong online presence, expand your brand and increase revenue. 

We will present several case studies that illustrate how some companies have leveraged reviews to outperform the competition and accelerate their growth.

October 27 - 10:30 a.m. > 12:00 p.m.

Hall 1

Marco Rizzo, Senior Legal Advisor, 

Chiara Amadori, Certified Public Accountant, Ofelia Group


Creating and managing one's own VAT number is a challenge to face for those who want to start their own self-employed business.

In this workshop organized Qonto, in collaboration with its partner, accounting and legal experts will talk about how to open a VAT number and which type to choose, how to organize its initial stages, and how to manage the financial, accounting and legal aspects, from invoicing to contracts.

October 27 - 10:30 a.m.> 12:00 p.m.

Room 2



In this workshop you will discover the role our emotions play in our communication processes. 

You will learn how neuromarketing and advertising can converge into a more excellent, more effective, and more efficient model of advertising creativity.
Sign up for this workshop if you want to understand how to govern the science and power of emotions to increase the effectiveness of our communication.


Oct. 27 - 3 p.m. > 4:30 p.m.

Hall 1


Alessandro Mazzù, GetResponse Brand Ambassador, Podcaster and Digital Marketing Consultant

Marketing and AI: Black Friday case

BF: From idea to sales.

In this workshop we will look together at how to create a Black Friday campaign with the help of GetResponse and AI.

Lead generation, landing pages, contact lists, autoresponders, and emails will be the tools we use, and AI will allow us to create a campaign ready to launch in minutes.

A laptop or tablet is recommended since we will perform the creation of campaign assets together directly in the platform using GetResponse and AI.

Oct. 27 - 3:30 p.m. > 4:30 p.m.

Room 2


Egidio Alagia, Co-founder, Divergens

Antonio Incorvaia, Editor in Chief, Divergens

Ciccio Rigoli, Writer, Copywriter and Performer


New jobs, new professions, new requirements to explain to people you might want to work with. But if they don't really understand what you do in life, how do you work with them? You have to introduce yourself in seconds and avoid them saying, "okay, got it (not true) I'll let you know." Basically like Tinder, however if it goes wrong here no turnover. Grandma's Pitch could be the solution.

Grandma's Pitch could be the solution because if you can explain your work to your grandmother in one minute, you could do it with anyone.

We'll do so with Egidio Alagia, Ciccio Rigoli and Antonio Incorvaia for a Divergens workshop where, amid poetry slam and technology, we'll explain how to make you understand-perhaps even us-why your work is the coolest in the room.

Oh, then maybe it comes back good for Tinder as well, however, take it as a bonus.


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