agenda

"I am vast, I contain multitudes," writes W. Whitman. How many colors does a person contain? How many and what talents? We are unique, vital and transforming beings. A flowering that happens only when we open ourselves to other intelligences, other perspectives, other abilities, other ways of being in the world. of resources and talents that is within us. And vice versa.

Farinetti, will present his new talk "10 Moves to Face the Future." The central idea consists of an intriguing dialogue about the future between Farinetti and the greatest man in history who has made the future his reason for living.

Coming Soon

An interview with Erik J. Larson, American writer.

Megatrends, emerging phenomena and weak signals through which we explore alternative future scenarios to map the horizon of possibilities in the medium and long term. The purpose is to support how we make decisions today and act in the near future.
We need a "foresight mindset," a future-oriented mindset that enables us to photograph and understand the forces of change taking place through the lens of the possible implications they will have. We need new, systemic, interdisciplinary, imaginative, cross-fertilization leadership skills through which we can build strategic visions and trigger transformative processes in response to the challenges the future brings.

In this keynote speech, Nicoletta Boldrini, journalist and director of Tech4Future, and Alberto Robiati, innovation expert and director of Forwardto - Studies and Skills for Future Scenarios, present the futures & foresight approach to managing uncertainty and generating innovative culture, using the future as a tool.

As the debate-along with developments-about the Metaverse expands, even in Italy, Gaming becomes an increasingly strategic channel and medium, a harbinger of opportunities.

AI represents the greatest evolution of our species since the invention of fire.
Are we sure we are ready? What challenges lie ahead in everyday business? What are the opportunities and risks?
Let's try to give some concrete answers; let's explore how to evaluate the high-return business opportunities offered by AI, using a strategic framework that identifies areas where it can generate the most value.

Fintech and innovation, from launch to IPO: solutions for financing your business idea.
Between rising interest rates and rising costs, the past two years have put startups and SMEs through a lot when it comes to seeking funding. However, finding funding is not always as difficult as it seems.In this panel, with the help of industry professionals, we will look at how a startup can build a funding path that can take the business from launch to IPO. In addition to speeches by Warrant Hub (subsidized finance), Startup Geeks (incubator) and Opstart Fintech Hub (crowdinvesting platform), Forever Bambù, Europe's leading equity crowdfunding company, will bring its direct experience. At the end of the meeting, it will be possible to directly address questions to the panelists and leave your contact information for a funding application evaluation.

Stay tuned to find out who will be

Future Tech Trends:
This year we will explore the latest trends in exponential technologies with a focus on the Italian context.
During Digital Innovation Days, the "Emerging Tech" room will host a series of engaging and interactive sessions, including keynote speeches, roundtable discussions, and keynote speeches followed by Q&A.
We will explore the applications of generative AI in the business context and the opportunities it offers to create intelligent and creative solutions.
We will delve into the latest innovations in machine learning and their impact on Italian businesses. Through case studies and practical demonstrations, we will explore how machine learning is revolutionizing data processing and business process automation.
Each session will involve prominent guests, including corporate entrepreneurs, investors and players on the Italian scene, who will share their experiences and visions on the topics covered.
An immersion in the technological future that opens up new possibilities for Italian companies by charting the path of corporate innovation.

Within the thematic focus dedicated to social media we will delve into some trend topics thanks to the contribution of industry speakers and case histories of international companies.

• Advertising with social media: potential and complexity. To date, social media is one of the primary communication channels that allows segmenting audiences with increasing precision, but as the potential has increased, so has the complexity in achieving the expected results. We will tell you about the best practices for turning complexities into opportunities.
• Disclosure and information: Social media play a crucial role in the dissemination of news, information but also scientific knowledge and academic findings. With input from companies and communities involving different target audiences, we will explore how platforms are being used to meet the need for information. Successful case studies will be presented, showing how science communication can be made accessible and engaging even for non-specialist audiences.
• Branding and social media: businesses around the world have recognized the potential of social media as an indispensable tool for branding and building corporate identity. Stories will be told of brands that have been able to creatively leverage social platforms to create authentic connections with their audiences by understanding the importance of value storytelling.

The national health care system is undergoing a time of transformation in which there are numerous challenges to be faced, citing just a few we can highlight long waiting lists, therapeutic adequacy, medical-legal disputes, physician shortage, a fragmented and complex service.
Instead, the healthcare of the future we envision as a new health experience, where the person is at the center, and with a system that thanks to new technologies becomes accessible, efficient, simple and personalized.
More and more in the future, people will be able to have doctors available via chat and video, check their vitals with a simple selfie, benefit from advanced diagnostic capabilities enhanced by systems with artificial intelligence, and much more. Leveraging these trends, today several global multinationals and innovative startups are reshaping the future of health for millions of people. Is Italy ready?

During this workshop you will have the opportunity to discover and practice the most effective tools for personalizing and automating email marketing activities. You will learn the secrets of RFM analysis and get to experience them firsthand, with dedicated exercises and insights.

For those who work in marketing and want to make a difference using effective strategies.

From a niche product for consumption by the general public, the crime genre, especially true crime, has undergone a definite evolution in recent years that has made it a hero product for major platforms. We are familiar with podcasters and storytellers, but who are their communities instead?
Let's take a closer look at them thanks to Audiense's technology and The Fool's experience: we will delve into their sociodemographic characteristics, but more importantly their interests, media diet and need, exploring the power of "Human Conn@ctions" in the digital age to be more proactive in reaching and activating a fast-growing target audience.

The thematic focus "E-commerce" is DIDAYS' space dedicated to the world of online sales and the latest trends that are transforming the way e-commerce companies engage with consumers.

Within the focus, strategies and technologies that are redefining the online shopping process and experience will be presented by industry experts who will share testimonials and know-how on trends related to:

CX and Brand Reputation: establishing positive customer relationships along different touchpoints, online and offline, has become a priority in e-commerce. We will explore how to create smooth and integrated shopping experiences across multiple channels and how to increase Brand Reputation by building lasting relationships with customers.

AI (Artificial Intelligence): AI is revolutionizing the e-commerce industry. We will delve into the applications of AI with which to improve the efficiency of online shops and provide personalized shopping experiences that enhance customer satisfaction. Live Shopping: Live shopping is gaining popularity in e-commerce by combining the shopping experience with live content delivery. We will see how to apply it successfully by creating interactive live experiences capable of entertaining, informing and engaging. Conversational Commerce: conversation is becoming increasingly central to the relationship that brands establish with users. A focus will be devoted to how chatbots, virtual assistants and other conversational marketing tools, thanks in part to AI, are revolutionizing business-consumer interaction.

The thematic focus "Job & Learning" is DIDAYS' space dedicated to training, skills upgrading to facilitate the digital transition, and talent development in the context of continuous evolution and emergence of new professions.

Within the focus will be tools and technologies that are changing the education sector, through keynotes, interviews, panels, case studies and best practices that will explore these topics in depth

• Lifelong Learning: digital and ecological transition require continuous updating that can be implemented through the development of new learning methodologies that find technology to be the perfect enabler.
• Talent Acquisition & Retention: Companies face a major challenge. Attracting and retaining talent within their organizations. Welfare, training, smartworking and shared values are some of the aspects that need to be taken care of, thanks also to technology, to engage employees.
• Future of jobs: a special focus will be devoted to new professions and the skills needed to evolve in relation to the changing needs of organizations.

This talk explores the crucial importance of our customers' reviews and opinions and their role in building each company's reputation.
It highlights how active listening to customers and open dialogue are key to establishing a solid relationship of trust; and again introduces the concept of a "reputation journey," a collaborative path of building corporate reputation.
Through real examples of influential messages that have made a difference, the talk demonstrates how the voices of the people around us, our customers, can have an extraordinary impact and change the course of events, and often, the reputation of entire companies.
Reputation is not just what we say about ourselves, but what others say about us.

The business world has been left speechless. The radical change that has taken place in recent years has emptied of meaning many concepts taken for granted, both in everyday vocabulary and in management literature. It is not necessarily a matter of inventing new words, but of giving them a different meaning and voicing different points of view.

Conversation with Laura Huang, professor at Harvard Business School, on how to use the right vocabulary to express yourself in professional contexts.

In the age of Artificial Intelligence, the online retailer's success depends on its ability to remain "human" and leverage data. In his talk, Robin will share information on AI tools specific to the eCommerce industry, practical examples and case studies, gradually revealing the key principles for successfully addressing this paradigm shift.

"People, Planet and Prosperity" is a concept that refers to the three basic pillars of sustainability. This approach considers the interaction and balance between people, planet, and economic prosperity. The goal of sustainability is to strike a balance between these three aspects so that human actions do not compromise the well-being of people, the ecological balance of the planet, and the ability to generate long-term economic prosperity.

How to set up an omnichannel CRM and Marketing strategy taking into consideration the different generations and technology as enablers of change and how to succeed in implementing it despite the different challenges that the market poses to us every day.

The thematic focus "Retail" is the DIDAYS space dedicated to new #trends in #Digital & #Innovation in the #Retail market. During the session we will delve into the importance and evolution of consumer buying behavior, what are the new emerging business models, the role of innovation for Corporate will be some of the main topics we will address with industry experts and startups that are revolutionizing it.

Among the main themes we will have:

• New emerging business models: from startups to successful scaleups, M&A or organic growth?
• Future of Consumers: data and technology, omnichannel retail
• How to use innovation to create a competitive advantage in business