DISCOVER DIDAYS 2023 AGENDA
Intelligence: human or artificial?
The talk aims to highlight risks and opportunities inherent in A.I. An extraordinary invention that can save humanity. Or destroy it.
Navigating the Disorder
In a rapidly changing world, where change is the new constant and information abounds, Nicola Neri, CEO of Ipsos, offers an enlightening perspective on how we can successfully navigate through the chaos and disorder that characterize modern society. Through Ipsos research and analysis, Neri will explore the strategies and skills needed to make informed decisions in an ever-changing landscape.
The behind-the-scenes look at the wonderful digital revolution
The transition to the digital world has created many new and exciting opportunities. However, not everyone has equal access to these opportunities, and it is therefore necessary to reduce the digital divide and inequalities related to access to digital technologies. In addition, cases of digital censorship are becoming more frequent and it is necessary to work for an open and free Internet. Pegah's personal experience will enable us to become aware of the challenges and opportunities, the importance of being responsible digital citizens, and the role that businesses and governments must assume.
Presentation of the 3 Days
"I am vast, I contain multitudes" (Walt Whitman).
"I am vast, I contain multitudes," writes W. Whitman. How many colors does each person contain? How many and what talents? We are vital and transforming beings, unique and constantly blooming.
A ferment that happens only when we open ourselves to other intelligences, other perspectives, other abilities, other looks, other ways of being in the world. Encountering those who are different from us makes the multitude of resources and talents within us flourish. And vice versa.
The word Inclusion thus takes on a new flavor. It comes out of the perspective of integration and enters the paradigm of opportunity for all and mutual benefit.
A video message from Milan Mayor Giuseppe Sala for Digital Innovation Days participants
10 MOVES TO FACE THE FUTURE
Farinetti, will present his new talk "10 Moves to Face the Future." The central idea consists of an intriguing dialogue about the future between Farinetti and the greatest man in history who has made the future his reason for living.
Information and Inclusion: transforming to transform
The world of information plays a crucial role in creating imaginaries, transforming culture, and giving meaning to words. How far is there still to go in Italy to break out of narratives of stereotypical visions?
AI (R)evolution: challenges and opportunities for businesses
Artificial Intelligence represents one of the most significant transformations of our time. While recent technological advances have made evident the tremendous opportunities it offers, we cannot ignore the complex challenges this revolution brings. To ensure sustainable growth, it becomes critical to gain a thorough understanding of the technology, carefully manage its implementation, and adopt a strategic vision regarding AI.
What is your Generative AI Business Strategy?
AI represents the greatest evolution of our species since the invention of fire.
Are we sure we are ready? What challenges lie ahead in everyday business? What are the opportunities and risks?
Let's try to give some concrete answers; let's explore how to evaluate the high-return business opportunities offered by AI, using a strategic framework that identifies areas where it can generate the most value.
WHAT IF? FUTURE SCENARIOS AND TRANSFORMATIVE CHALLENGES
Megatrends, emerging phenomena and weak signals through which we explore alternative future scenarios to map the horizon of possibilities in the medium and long term. The purpose is to support how we make decisions today and act in the near future.
We need a "foresight mindset," a future-oriented mindset that enables us to photograph and understand the forces of change taking place through the lens of the possible implications they will have. We need new, systemic, interdisciplinary, imaginative, cross-fertilization leadership skills through which we can build strategic visions and trigger transformative processes in response to the challenges the future brings.
In this keynote speech, Nicoletta Boldrini, journalist and director of Tech4Future, and Alberto Robiati, innovation expert and director of Forwardto - Studies and Skills for Future Scenarios, present the futures & foresight approach to managing uncertainty and generating innovative culture, using the future as a tool. With visual contributions by Irene Coletto.
The speed of Trust: the case of Federated Innovation @MIND
In such a competitive and ever-changing market, it is necessary to find new forms of collaboration between companies. People and their relationships become enabling factors that promote the acceleration of innovation processes. The example of Federated Innovation @MIND, a network of companies currently led by 41 major market leaders, helps us understand the importance of networking to generate solutions to systemic challenges.
B2B disruption: from brand awareness to lead generation with marketplaces
In 2022, global B2B e-commerce was worth more than $7 trillion and, by 2030, is set to quadruple to more than $26 trillion. The opportunity for companies of all sizes, and SMEs in particular, is therefore considerable but must be seized with the right tools and, above all, the right partner.
An online marketplace is, in fact, much more than just a sales channel. It should be considered a 360-degree partner that accompanies companies on their path of internationalization and digitalization, integrating into a broader business strategy. Camilla Rossi, Business Development Manager at Alibaba.com, tells how the platform has become the go to marketplace for 47 million users and 200 thousand sellers, supporting businesses in key activities such as creating brand awareness, building positioning and generating leads and traffic to and from 200 target markets, making digital exporting more accessible even to small businesses.
AAA Capital sought for startups and SMEs
Fintech and innovation, from launch to IPO: solutions for financing your business idea. Between rising interest rates and rising costs, the past two years have put startups and SMEs through a lot when it comes to seeking funding.
However, finding funding is not always as difficult as it seems.In this panel, with the help of industry professionals, we will look at how a startup can build a funding path that can take the business from launch to IPO.
In addition to speeches by Warrant Hub (subsidized finance), Startup Geeks (incubator) and Opstart Fintech Hub (crowdinvesting platform), bringing their direct experience will be Forever Bambù, a leading European equity crowdfunding raising company, and Edileco, a company active in green building, which has already successfully concluded two debt and lending crowdfunding raises. At the end of the meeting, it will be possible to directly address questions to the panelists and leave your contact information for a funding application evaluation.
The role of leadership in pushing the culture of innovation: examples and approaches for today's leaders
With examples from his nearly 20 years of experience in 8 companies, 4 countries, 6 industries, Davide Cervellin will explore the link between leadership and innovation by detailing techniques and approaches that help today's dealers embrace, not fear, innovation.
The Circular Economy of Ideas
Shot graphite, a material with unique physical and chemical characteristics, yet it is dumped in landfills by the ton. Why not recover it, modify it and improve it to create new materials that "weren't there before"? And why not share our know-how made up of 30 years of work with companies that have the same DNA as us devoted to changing, really, the way things are done?
Science in everyday life with Geopop
What is the formula for turning science popularization into an authentic online phenomenon? Together with Founder and Editorial Director Andrea Moccia, we will go to the roots of the success of Geopop, a publishing project capable of combining authoritativeness and entertainment and of defining a new communicative paradigm, capable of engaging and exciting new generations. The mission? To bring "science into everyday life." Especially in that of young people, to cultivate tomorrow's innovators today.
Future Tech Trends:
This year we will explore the latest trends in exponential technologies with a focus on the Italian context.
During Digital Innovation Days, the "Emerging Tech" room will host a series of engaging and interactive sessions, including keynote speeches, roundtable discussions, and keynote speeches followed by Q&A.
We will explore the applications of generative AI in the business context and the opportunities it offers to create intelligent and creative solutions.
We will delve into the latest innovations in machine learning and their impact on Italian businesses. Through case studies and practical demonstrations, we will explore how machine learning is revolutionizing data processing and business process automation.
Each session will involve prominent guests, including corporate entrepreneurs, investors and players on the Italian scene, who will share their experiences and visions on the topics covered.
An immersion in the technological future that opens up new possibilities for Italian companies by charting the path of corporate innovation.
Within the thematic focus dedicated to social media we will delve into some trend topics thanks to the contribution of industry speakers and case histories of international companies.
- Advertising with social media: potential and complexity. To date, social media is one of the primary communication channels that allows segmenting audiences with increasing precision, but as the potential has increased, so has the complexity in achieving the expected results. We will tell you about the best practices for turning complexities into opportunities.
- Disclosure and information: Social media play a crucial role in the dissemination of news, information but also scientific knowledge and academic findings. With input from companies and communities involving different target audiences, we will explore how platforms are being used to meet the need for information. Successful case studies will be presented, showing how science communication can be made accessible and engaging even for non-specialist audiences.
- Branding and social media: businesses around the world have recognized the potential of social media as an indispensable tool for branding and building corporate identity. Stories will be told of brands that have been able to creatively leverage social platforms to create authentic connections with their audiences by understanding the importance of value storytelling.
Digital Healthcare - Technologies to improve the healthcare experience of the future
The national health care system is undergoing a time of transformation in which there are numerous challenges to be faced, citing just a few we can highlight long waiting lists, therapeutic adequacy, medical-legal disputes, physician shortage, a fragmented and complex service.
Instead, the healthcare of the future we envision as a new health experience, where the person is at the center, and with a system that thanks to new technologies becomes accessible, efficient, simple and personalized.
More and more in the future, people will be able to have doctors available via chat and video, check their vitals with a simple selfie, benefit from advanced diagnostic capabilities enhanced by systems with artificial intelligence, and much more. Leveraging these trends, today several global multinationals and innovative startups are reshaping the future of health for millions of people. Is Italy ready?
PERSONALIZE AND AUTOMATE EMAILS
During this workshop you will have the opportunity to discover and practice the most effective tools for personalizing and automating email marketing activities. You will learn the secrets of RFM analysis and get to experience them firsthand, with dedicated exercises and insights.
This workshop is for you if you work in marketing and want to make a difference using effective strategies.
AI & Beyond in Italian Businesses
[Ideate] - In this second stage we ideate pathways using new technologies.
[Prototype] - Finally, we define a flow of integrating your chosen solution into your business processes.
Labello-Mania: When everything changes thanks to TikTok
Did it seem all of a sudden, that all everyone was doing was talking about Labello? Did you ask yourself why? The answer is simple: TikTok.
It all started in October 2022, when creator Alessia Morelli shared a video on TikTok about some Labello lip balms, eventually going viral. This video, to date, has accumulated 2.8 million organic views, about 35,000 saves, and an impressive 11 percent organic engagement rate. Breathtaking numbers!
This, along with other content posted by the creator herself on Labello, led to Labello products becoming unobtainable and among the most desired by GenZ. In fact, for some time, finding some variants of the product in supermarkets had become a real challenge.
Labello Italia immediately understood the enormous potential of this platform and entrusted COSMIC with the opening and management of the Italian channel, with the goal of making the brand's relaunch legendary.
Join us in this workshop to discover the secrets of one of the most significant success stories in Italy over the past year. Learn how Labello Italia is making a difference on TikTok and how you can apply these same strategies to your brand to reach unimaginable heights.
The dimensions of digital entertainment
Entertainment has evolved in various forms: social, audio and video. We will discuss the "continuous digital spectacle" we witness every day to understand what interpenetration these formats have, how memorable stories are created, and how viewers can be made to feel part of the narrative.
Who are the podcast and True Crime lovers? Let's find out with Digital Intelligence
From a niche product for consumption by the general public, the crime genre, especially true crime, has undergone a definite evolution in recent years that has made it a hero product for major platforms. We are familiar with podcasters and storytellers, but who are their communities instead?
Let's take a closer look at them thanks to Audiense's technology and The Fool's experience: we will delve into their sociodemographic characteristics, but more importantly their interests, media diet and need, exploring the power of "Human Conn@ctions" in the digital age to be more proactive in reaching and activating a fast-growing target audience.
Innovation in moderation
A few tips on how to REALIZE an 'idea within a large company.
AI revolution: how to enable business transformation
Industry experts recount the opportunities and risks associated with the revolution that artificial intelligence will bring to businesses and the necessary steps to take to better equip oneself for this new and rapidly evolving scenario
Infotainment, Edutainment, Quality entertainment through social media, challenge possible
The thematic focus "E-commerce" is DIDAYS' space dedicated to the world of online sales and the latest trends that are transforming the way e-commerce companies engage with consumers.
Within the focus, strategies and technologies that are redefining the online shopping process and experience will be presented by industry experts who will share testimonials and know-how on trends related to:
CX and Brand Reputation: establishing positive customer relationships along different touchpoints, online and offline, has become a priority in e-commerce. We will explore how to create smooth and integrated shopping experiences across multiple channels and how to increase Brand Reputation by building lasting relationships with customers.
AI (Artificial Intelligence): AI is revolutionizing the e-commerce industry. We will delve into the applications of AI with which to improve the efficiency of online shops and provide personalized shopping experiences that enhance customer satisfaction. Live Shopping: Live shopping is gaining popularity in e-commerce by combining the shopping experience with live content delivery. We will see how to apply it successfully by creating interactive live experiences capable of entertaining, informing and engaging. Conversational Commerce: conversation is becoming increasingly central to the relationship that brands establish with users. A focus will be devoted to how chatbots, virtual assistants and other conversational marketing tools, thanks in part to AI, are revolutionizing business-consumer interaction.
The thematic focus "Job & Learning" is DIDAYS' space dedicated to training, skills upgrading to facilitate the digital transition, and talent development in the context of continuous evolution and emergence of new professions.
Within the focus will be tools and technologies that are changing the education sector, through keynotes, interviews, panels, case studies and best practices that will explore these topics in depth
- Lifelong Learning: digital and ecological transition require continuous updating that can be implemented through the development of new learning methodologies that find technology to be the perfect enabler.
- Talent Acquisition & Retention: Companies face a major challenge. Attracting and retaining talent within their organizations. Welfare, training, smartworking and shared values are some of the aspects that need to be taken care of, thanks also to technology, to engage employees.
- Future of jobs: a special focus will be devoted to new professions and the skills needed to evolve in relation to the changing needs of organizations.
New voices are needed at work
The business world has been left speechless. The radical change that has taken place in recent years has emptied of meaning many concepts taken for granted, both in everyday vocabulary and in management literature. It is not necessarily a matter of inventing new words, but of giving them a different meaning and voicing different points of view.
If your customers could talk. Listening and becoming the voice of your customers: the key to building your reputation
This talk explores the crucial importance of our customers' reviews and opinions and their role in building each company's reputation.
It highlights how active listening to customers and open dialogue are key to establishing a solid relationship of trust; and again introduces the concept of a "reputation journey," a collaborative path of building corporate reputation.
Through real examples of influential messages that have made a difference, the talk demonstrates how the voices of the people around us, our customers, can have an extraordinary impact and change the course of events, and often, the reputation of entire companies.
Reputation is not just what we say about ourselves, but what others say about us.
B2B disruption: advertising solutions on Alibaba.com
Do you want to find out how a marketplace like Alibaba.com can be a useful tool to maximize your brand's visibility by reaching a qualified target audience through available advertising solutions?
Attend the workshop where Alibaba.com experts will show you the types and use cases of adv solutions.
Nudge in E-commerce
How gentle nudging can boost online sales. Through concrete examples of application in Ecommerce, we will understand what nudging is and how it can be an evolved and distinctive growth driver
How AI Transforms e-Commerce
In the age of Artificial Intelligence, the online retailer's success depends on its ability to remain "human" and leverage data. In his talk, Robin will share information on AI tools specific to the eCommerce industry, practical examples and case studies, gradually revealing the key principles for successfully addressing this paradigm shift.
How to turn customer reviews into growth for your e-commerce business
Customer reviews are not just feedback, they can be your competitive advantage.
In this workshop, we will explore how reviews can help you build a strong online presence, expand your brand, and increase revenue.
We will present several case studies that illustrate how some companies have leveraged reviews to outperform the competition and accelerate their growth.
Design Camp - a project of Digital Innovation Days, DOT Academy and Bevalory
On stage at Digital Innovation Days, the winners of the Design Camp hackathon organized on the occasion of Milan Design Week with Dot Academy and Bevalory present their project
From lifetime employment to lifelong learning
Time appreciation has become increasingly central to our lives, taking away space and importance from work understood as the qualification of the individual. In this panel discussion we will address the concept of employment as a creator of well-being and personal growth, the challenges of attracting talent to the company, and the importance of continuing education.
Research and Marketing Automation
How the integration between Accelasearch and Connectif improved e-commerce performance through contextual, empathetic and relevant communication with users (customers and anonymous) in real time, creating unique and personalized shopping experiences
From 0 to 660k in 40gg: The Santa Claus Village Case
In this talk we will see together how it is possible to profitably grow an e-commerce business in just 40 days. We will focus on the phases of programming, creativity, scaling and optimizations and how the company should prepare for these situations on the business side (logistics, customer care etc).
Education to the test of digital
In search of the new skills for a changing labor market
Video Commerce: how to sell and entertain through video and live content
More and more eCommerce is focusing on video content creation to deliver "Shoppertainment" experiences and connect on a human level with users. In this panel discussion we will explore, with industry experts, different Video Marketing tools such as Live Shopping and Shoppable Video, and see how to leverage collaborations with influencers and creators to strengthen the relationship with the community.
Face to face with GenZ: deciphering the codes of the new digital age
What are GenZ's favorite brands and why? How do you communicate with this generation, with what tools, what formats, what languages, what codes?
The comprehensive survey conducted by GenS, the Generations Observatory, on a sample of more than 3,000 young people answers these and many other questions, telling how Generation Z perceives, interacts and reacts to brand narratives.
The survey is also the official launch of the Gens Observatory, which was created to provide crucial insights to marketing and communications professionals and the research world on how to interpret the generational communication landscape, not just that of Generation Z. The goal is to provide effective roadmaps for building branding and communication strategies that are resonant, relevant, and that solidify the relationship and build two-way interaction between brands and consumers.
"People, Planet and Prosperity" is a concept that refers to the three basic pillars of sustainability. This approach considers the interaction and balance between people, planet, and economic prosperity. The goal of sustainability is to strike a balance between these three aspects so that human actions do not compromise the well-being of people, the ecological balance of the planet, and the ability to generate long-term economic prosperity.
No one excluded
A just and equitable society is one that leaves no one behind. The (re)inclusion of people with difficulties is one of the first steps. With Pino Cantatore of Bee4 other Minds and Elisa Piscitelli of Futurely we will talk about the power of social change and guidance in shaping a better future for all.
AI: the present of Email Marketing
We will analyze email marketing trends in Italy and the rest of the world. We will also see how with AI it is possible to improve email marketing KPIs and optimize campaign creation processes, saving up to 85% of time.
In this workshop you will discover the role our emotions play in our communication processes.
VAT PARTICIPATION: HOW TO OPEN AND MANAGE IT
Creating and managing one's VAT number is a challenge to face for those who want to start their own self-employed business.
In this workshop organized Qonto, in collaboration with its partner LexDo.it, accounting and legal experts will talk about how to open a VAT number and which type to choose, how to organize the initial stages, and how to manage the financial, accounting and legal aspects, from invoicing to contracts.
Pride and Prejudice on writing with AI
Is it enough to know how to use AI to write well? A confrontation between the pride we take in using AI to increase productivity (at least it seems that way) and the prejudices-real or presumed-about the originality and authenticity of the texts generated. It will be like discovering that your imaginary friend has started writing successful novels.
Partnership for a Sustainable Future
Transformative partnerships are essential to addressing sustainability challenges. In this meeting we will explore two partnerships that have demonstrated significant impact. Humana People to People will share its partnership journey with OVS and Agos that with Auticon.
Beyond hype: how language can change the perception of a brand
Francesca Nonino, the grappa influencer, talks with Stefano Saladino to recount the last two years, from the initial hype generated also thanks to a viral video to the consolidation now of her own identity on social with a simple, passionate and human language.
Connecting digital to nature: the case of Treedom
"Connecting digital to nature: the Treedom case" is an event that will explore the innovative Treedom platform and its role in promoting environmental sustainability through technology. Treedom is a concrete example of how the digital world can be used to create a positive impact on nature and the community.
Link building is essential in online marketing as it improves website visibility, domain authority and indexing by search engines, increasing organic traffic and user trust.
Public and private: two perspectives for safeguarding the planet
"Public and Private: Two Perspectives on Protecting the Planet" aims to explore and analyze the different strategies and responsibilities of public and private sectors in protecting the environment. With a focus on the interaction between government agencies, businesses and citizens, the meeting will focus on how these two spheres can work together to address global environmental challenges such as climate change, natural resource management and the promotion of sustainable practices.
WEB3, UNDERSTANDING THE NEXT REVOLUTION
An economic model in deep crisis seeks (and invents) new markets to survive. But are we sure we really understand the revolutionary scope of Web3 and what is at stake? Web3 is a "social movement" born out of the same cultural vanguards that enabled the spread of computers and the Internet and that today continues its momentum toward new digital freedoms.
Creating content to create job and business opportunities
We investigate the world of content creation and its importance socially and economically to create job and business opportunities in every sector
Business models and innovation for the circular economy
The panel "Business Models and Innovation for the Circular Economy" aims to explore the marriage of innovation and circular economy as key keys to addressing current challenges related to environmental and economic sustainability. Together with Omar Fulvio Bertoni, CEO of LifeGate Way, Marco Fimognari, CEO and Co-Founder of Re-Cig, and Ivan Calimani, Founder of Krill Design, we will talk about innovative business models and how they, combined with the technology component, can create a dynamic circular economy.
The panel aims to inspire participants to view innovation as a catalyst for widespread adoption of circular practices, turning environmental challenges into opportunities for sustainable growth.
The importance of omnichannel CRM
How to set up an omnichannel CRM and Marketing strategy taking into consideration the different generations and technology as enablers of change and how to succeed in implementing it despite the different challenges that the market poses to us every day.
Opening remarks and keynote scenario
The thematic focus "Retail" is the DIDAYS space dedicated to new #trends in #Digital & #Innovation in the #Retail market. During the session we will delve into the importance and evolution of consumer buying behavior, what are the new emerging business models, the role of innovation for Corporate will be some of the main topics we will address with industry experts and startups that are revolutionizing it.
Among the main themes we will have:
- New emerging business models: from startups to successful scaleups, M&A or organic growth?
- Future of Consumers: data and technology, omnichannel retail
- How to use innovation to create a competitive advantage in business
Today creators/influencers/talents are much more than figures with a strong media/social impact, they are in fact transversal references capable of uniting offline and online, conditioning purchasing choices, but even more so conveying trends, fashions, experiences. A centrality that brings with it enormous potentialities also on the business side that companies must learn to govern at their best, putting them into system in their marketing strategies. The thematic focus Influencer Marketing 2023 was created on these needs, that is, to give a current scenario of influencer marketing, but in general of the creator economy, offering insights and best practices that can be integrated into one's own activities.
From Startups to Scale Up - New Business Models Advancing
In the ever-changing entrepreneurial world, the transition from startup to scale-up is a crucial step for companies seeking sustainable growth. This session will explore the new business models and innovative strategies that are redefining the landscape of emerging companies. We will discuss the challenges and opportunities that startups face in the scale-up process, examining success stories and lessons learned from experienced entrepreneurs. Through a series of case studies and trend analysis, we will explore how emerging technologies, access to capital, and global collaboration are revolutionizing the way companies grow and compete in an increasingly competitive economy. The session aims to provide entrepreneurs and decision-makers with a clear framework for guiding their companies toward sustainable and lasting growth in light of new business models and best practices. Join us to explore the challenges and opportunities arising from the transformation from startup to scale-up and learn how to innovate and thrive in this new business landscape.
Marketing and AI: Black Friday case
BF: From idea to sales.
In this workshop we will look together at how to create a Black Friday campaign with the help of GetResponse and AI.
Lead generation, landing pages, contact lists, autoresponders, and emails will be the tools we use, and AI will allow us to create a campaign ready to launch in minutes.
A laptop or tablet is recommended since we will perform the creation of campaign assets together directly in the platform using GetResponse and AI.
The importance of building authentic connections with digital audiences to be able to communicate effectively with Generation Twitch it is important to understand the values around which communities are created: authenticity, fluidity, incisiveness and collaboration.
Creativity has a very high ROI
THE GRANDMA'S PITCH
New jobs, new professions, new requirements to explain to people you might want to work with. But if they don't really understand what you do in life, how do you work with them? You have to introduce yourself in seconds and avoid them saying, "okay, got it (not true) I'll let you know." Basically like Tinder, however if it goes wrong here no turnover. Grandma's Pitch could be the solution.
Grandma's Pitch could be the solution because if you can explain your work to your grandmother in one minute, you could do it with anyone.
We'll do so with Egidio Alagia, Ciccio Rigoli and Antonio Incorvaia for a Divergens workshop where, amid poetry slam and technology, we'll explain how to make you understand-perhaps even us-why your work is the coolest in the room.
Oh, then maybe it comes back good for Tinder as well, however, take it as a bonus.
INCLUSIVE MEDIA FACTORY - DIVERSITY CONTENT THROUGH INFLUENCER MARKETING
The production of inclusive influencer marketing content featuring characters from the world of diversity that can bring about change in the collective imagination and at the same time advertise. We will delve into the deI creator's point of view in content development because a good influencer marketing project must entertain and give messages, before selling.
Impossible loves : brand and talent
That between brands and talent is often a difficult and conflictual relationship , but when differences are overcome, the result is extraordinary: the case of Voiello and Liberato
Corporate Session: From AI to Data Analytics. The BRICO IO Case.
The retail industry is undergoing a significant transformation through the adoption of artificial intelligence (AI) and data analytics. These technologies are revolutionizing the understanding of consumer behavior, enabling retailers to personalize offers, optimize supply chains, improve operational efficiency and adopt predictive models. AI is being used to automate business processes, optimize inventory and create smarter shopping experiences. For example, chatbots and virtual assistants improve customer service, while machine learning helps predict product demand more accurately. With big data analytics, Retailers can collect and analyze vast amounts of consumer data. This allows them to personalize offers, improve inventory management and create more engaging shopping experiences. Data analytics can reveal trends and buying patterns that drive strategic decisions. The combination of artificial intelligence and big data offers Retailers the opportunity to optimize marketing, increase operational efficiency and improve the overall customer experience. However, it is critical to address challenges related to data security and customer privacy by ensuring responsible management of collected information. In the session on innovation and technologies in retail, the applications of AI and big data analytics in the industry will be explored, highlighting how these technologies are revolutionizing business strategies and the consumer experience.
The future of the creator economy: the social publisher?
According to a recent report by the Influencer Marketing Hub, the value
estimated of the creator economy today is $104.2 billion. An industry
growing rapidly that is expected to double in size by 2027
not only in economic terms but also in the number of creators (there are
currently more than 300 million in nine nations including the United States, Europe, Asia and
Australia per an Adobe survey).
On the other hand, the traditional media industry is confronting the impact that
the advent of digital has had on content, readership and subscriptions. A
impact that particularly affects the younger generations who refer
reference the web as their only source of information. For Demopolis about
75 percent of under-30s in Italy get their information on social media. The digital creators of the
rest today do not only produce entertainement content but
they experiment with new editorial formats. What opportunities does the
creator economy represents for the world of publishing and
information? What are the future trends and developments?
Open Innovation in Retail: A Revolution Needed for Success
In the retail ecosystem, open innovation is emerging as a key element in stimulating innovation and adaptation to changing internal (organization and processes) and external (consumers) needs. The session will provide an overview of the main points that will be explored during the session on open innovation in retail. Open innovation in retail involves openness to ideas, collaborations, and partnerships outside the corporate walls. This openness provides an opportunity to leverage the talent, expertise and resources of a wide range of players, including start-ups, suppliers, universities and even competitors. During the session, we will examine successful cases where companies have implemented open innovation strategies to develop innovative products, improve the customer experience, and optimize operations. Open innovation in retail is an opportunity that companies cannot afford to ignore. This session will provide a clear view on how to embrace open innovation as an integral part of business strategy to remain competitive and thrive in an ever-changing industry. Lactalis
The challenges of Influencer marketing in the B2B sector
Does Influencer Marketing in the B2B sector work? What are the challenges faced in this world? During this panel, the professionals involved will discuss the topic, sharing their experiences in this regard, both from the creator's and the brand's point of view, through the telling of recent case studies.