This talk explores the crucial importance of our customers' reviews and opinions and their role in building each company's reputation.
It highlights how active listening to customers and open dialogue are key to establishing a solid relationship of trust; and again introduces the concept of a "reputation journey," a collaborative path of building corporate reputation.
Through real examples of influential messages that have made a difference, the talk demonstrates how the voices of the people around us, our customers, can have an extraordinary impact and change the course of events, and often, the reputation of entire companies.
Reputation is not just what we say about ourselves, but what others say about us.