Jonathann Mingoia



Job Title

Chief of Enterprise Solutions


Jonathann is a MarTech entrepreneur driven by leveraging the power of social data to inform strategy. At Audiense, Jonathann supports commercial expansion by developing new enterprise solutions satisfying the evolving expectations of top marketers and insights specialists. Prior to Audiense, he founded SOPRISM, a digital consumer tool along with Brand New Day, a Social Media Intelligence agency focused on data- driven marketing performance.


26/10/2023 | 12:05 - 12:35
Social media

iconWho are the podcast and True Crime lovers? Let's find out with Digital Intelligence

From a niche product for consumption by the general public, the crime genre, especially true crime, has undergone a definite evolution in recent years that has made it a hero product for major platforms. We are familiar with podcasters and storytellers, but who are their communities instead?
Let's take a closer look at them thanks to Audiense's technology and The Fool's experience: we will delve into their sociodemographic characteristics, but more importantly their interests, media diet and need, exploring the power of "Human Conn@ctions" in the digital age to be more proactive in reaching and activating a fast-growing target audience.


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