Egidio Alagia

Company

DIVERGENS - For Disruptors Only

Job Title

Founder & Chief Entertainment Officer

Bio

In an event there is everything: training, opportunities, creativity. That is why he founded in 2018, over a beer and together with some friends and girlfriends, the FDO - For Disruptors Only project. After 5 years, more than 90 events, having involved about 9,000 participants and 350 speakers, he decided to give birth to Divergens, a consulting, training and design hub, a connector of ideas, experiences, and most of all of divergent people, free from "you have to do", free from "you have to say". He has been a member of the "Leadership Team" of the Legnano chapter of Singularity University, and has worked as "PR & Event Manager" in startups and agencies, as well as being involved in "Digital Communication" and "Social Media Management" for Treelium and in "Business Development" for Druantia, the family farm. From 2014 to 2017, he was president of the Young Entrepreneurs of Confindustria Alto Milanese and vice-president of Confindustria Alto Milanese.

Interventions

10/10/2024 | 16:00 - 17:00
Digital Marketing Green House

iconPERFORMANCE MARKETING: ONLY OPINIONS WITHOUT NUMBERS

Why talk about performance marketing? Because those who do business are in love with numbers; numbers are the basis for choices and decisions.

And after all, it's been that way forever, since before we talked conversion, ROI, KPIs, lead generation, A/B testing, funnel we used to estimate the number of cars that would pass by a certain street, and that would notice a certain billboard. Here, today the world of communication has become more sophisticated but, good news, you have all the tools at your disposal to govern it.

In this vertical , after an overview of what performance marketing means and some numbers to support it (precisely), we will delve into how and with what tools you can approach implementing them in your processes.

Because it's full of clients with cousins who are good at something, but what you'll hear in this thematic vertical they can't do.

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