Alessandro Mazzù
HOME / EDITION 2023 / SPEAKER
Company
GetResponse
Job Title
GetResponse Brand Ambassador, Podcaster, Digital Marketing Consultant
Bio
I have been involved in marketing and communication for 15 years both as a consultant and trainer. I have written 8 books and curate several podcasts. For about a year I have been working with GetResponse, a company specializing in email marketing and online marketing, as Brand Ambassador for the Italian market.
Interventions
27/10/2023 | 10:10 - 10:30
Web & Content Marketing
AI: the present of Email Marketing
We will analyze email marketing trends in Italy and the rest of the world. We will also see how with AI it is possible to improve email marketing KPIs and optimize campaign creation processes, saving up to 85% of time.
27/10/2023 | 15:00 - 16:30
Workshop
Marketing and AI: Black Friday case
Marketing and AI: Black Friday caseBF: From idea to sales.
In this workshop we will look together at how to create a Black Friday campaign with the help of GetResponse and AI.
Lead generation, landing pages, contact lists, autoresponders, and emails will be the tools we use, and AI will allow us to create a campaign ready to launch in minutes.
A laptop or tablet is recommended since we will perform the creation of campaign assets together directly in the platform using GetResponse and AI.
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