Pietro Lombardo
HOME / EDITION 2023 / SPEAKER
Company
Lastminute.com
Job Title
Strategic Campaign Manager - Team Lead
Bio
I am the Strategic and Social Campaign Manager of Forward (www.thisisforward.com), the in-house media agency of the lastminute.com group, I create the strategies and manage the Social campaigns for all of the group's clients, such as Tourism Boards, Airlines, Hotel Chains and Tourism Boards from all over Europe and beyond. From my passion for Marketing and Social, I brought out the work that I love and still do today.
Interventions
26/10/2023 | 17:10 - 18:00
E-commerce
Video Commerce: how to sell and entertain through video and live content
More and more eCommerce is focusing on video content creation to deliver "Shoppertainment" experiences and connect on a human level with users. In this panel discussion we will explore, with industry experts, different Video Marketing tools such as Live Shopping and Shoppable Video, and see how to leverage collaborations with influencers and creators to strengthen the relationship with the community.
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