Luciana De Laurentiis

Company

Fastweb

Job Title

Head of Corporate Culture&Inclusion

Bio

Passionate about words and people, I serve as Head of Corporate Culture & Inclusion at Fastweb, with a specific focus on the evolution of language, engagement and the participatory dimension of internal communication and adherence to corporate values and purpose.

Interventions

09/10/2024 | 10:00 - 11:30
Corporate Innovation Main Stage

iconPurpose for Innovation

When brand commitment meets innovation

The Civic Brands Observatory, a publishing and research project born from the collaboration between Ipsos and Paolo Iabichino, lands for the first time on the Digital Innovation Days stage with a panel dedicated to brand civicism and purpose.

Through the direct testimonies of companies that have distinguished themselves through concrete social engagement, we will explore how the absence of purpose can hinder, among other things, innovation in organizations.

What does it mean to be a Civic Brand today? And how is it possible to be one in a particularly complex economic and social context? Also, how is the phenomenon of wokelash, or certain adverse reaction to excessive attention to social justice issues by corporations, affecting the brand narrative?

Join us to learn more about these issues and discuss the challenges and opportunities involved.

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