Alice Passini
HOME / EDITION 2023 / SPEAKER
Company
Renaissance
Job Title
CRM & Ecommerce Manager
Bio
Ecommerce Manager at Rinascimento for a few years, Alice lands in Rinascimento after an experience at Profumerie Limoni and an experience in consulting where she starts her run in the Digital world. Passionate about data and analysis, she finds first and foremost in CRM a great way to always have numbers at her disposal and to experiment with customized marketing campaigns but it is in Ecommerce that she finds new challenges and perspectives
Interventions
26/10/2023 | 17:10 - 18:00
E-commerce
Video Commerce: how to sell and entertain through video and live content
More and more eCommerce is focusing on video content creation to deliver "Shoppertainment" experiences and connect on a human level with users. In this panel discussion we will explore, with industry experts, different Video Marketing tools such as Live Shopping and Shoppable Video, and see how to leverage collaborations with influencers and creators to strengthen the relationship with the community.
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