Lucio Lamberti


Politecnico di Milano - School of Management

Job Title

Professor of Marketing Analytics


Full Professor of Marketing Analytics and at the Department of Management Engineering, Politecnico di Milano. Visiting Professor at various universities, coordinates and directs the Physiology, Emotion and Experience Lab (PhEEL), the Automotive Experience Design Lab (AXD) and the Metaverse Marketing Lab. Founding member of the European Metaverse Research Network. Among his collaborations: Meta, Google, Huawei and Sky


25/10/2023 | 14:35 - 15:15
Vertical panels

Gaming and the Metaverse

As the debate-along with developments-about the Metaverse expands, even in Italy, Gaming becomes an increasingly strategic channel and medium, a harbinger of opportunities.


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