Bianca del Balzo
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Company
Job Title
Social Marketing Manager
Bio
Bianca in 2020 joined the Will Media team from day zero. Today she works as a Social Marketing Manager in Prime Video IT's social team and is Vice-Curator in Global Shapers in Milan.
Interventions
26/10/2023 | 11:30 - 12:00
Social media
The dimensions of digital entertainment
Entertainment has evolved in various forms: social, audio and video. We will discuss the "continuous digital spectacle" we witness every day to understand what interpenetration these formats have, how memorable stories are created, and how viewers can be made to feel part of the narrative.
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