Nicoletta Besio
HOME / EDITION 2023 / SPEAKER
Company
Twitch Ads
Job Title
Director
Bio
Nicoletta Besio, has over 15 years of experience in sales, digital marketing, technology and digital advertising, with a focus on innovation. In Twitch from April 2021 with the role of Sales Director Italy she has the objective of leading the strategic direction and defining business strategies for the Italian market aimed at growing customer engagement and brand partnerships. Prior to joining Twitch, he spent 10 years at Google, where he led a busin
Interventions
27/10/2023 | 15:10 - 15:30
Influencer Marketing
Generation Twitch
The importance of building authentic connections with digital audiences to be able to communicate effectively with Generation Twitch it is important to understand the values around which communities are created: authenticity, fluidity, incisiveness and collaboration.
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