Caterina Nincevich
HOME / EDITION 2023 / SPEAKER
Company
Leroy Merlin Italy
Job Title
Community Manager
Bio
I am responsible for Leroy Merlin Italia's Omnichannel Community, a digital and physical Hub dedicated to home and garden enthusiasts. In the Community we attract and retain customers thanks to themes, experiences and events that know how to entertain them, be useful to them and stimulate their desire to do. The human dimension of relationships, the sharing of unique moments, and conversations about topics they are passionate about are important drivers of loyalty and purchase for us.
Interventions
26/10/2023 | 17:10 - 18:00
E-commerce
Video Commerce: how to sell and entertain through video and live content
More and more eCommerce is focusing on video content creation to deliver "Shoppertainment" experiences and connect on a human level with users. In this panel discussion we will explore, with industry experts, different Video Marketing tools such as Live Shopping and Shoppable Video, and see how to leverage collaborations with influencers and creators to strengthen the relationship with the community.
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