B2B disruption: from brand awareness to lead generation with marketplaces
In 2022, global B2B e-commerce was worth more than $7 trillion and, by 2030, is set to quadruple to more than $26 trillion. The opportunity for companies of all sizes, and SMEs in particular, is therefore considerable but must be seized with the right tools and, above all, the right partner.
An online marketplace is, in fact, much more than just a sales channel. It should be considered a 360-degree partner that accompanies companies on their path of internationalization and digitalization, integrating into a broader business strategy. Camilla Rossi, Business Development Manager at Alibaba.com, tells how the platform has become the go to marketplace for 47 million users and 200 thousand sellers, supporting businesses in key activities such as creating brand awareness, building positioning and generating leads and traffic to and from 200 target markets, making digital exporting more accessible even to small businesses.