In the age when everyone searches for information and makes their own evaluationson the Web before choosing a hotel, rather than a restaurant or any other type of product and service, social media marketing plays a crucial role.
Being present on the Web, in a widespread and structured way, is essential to be found in all those micro-moments when users are trying to gather information and opinions useful for making their purchasing decision, when planning a trip, for example.
At influence most every choice we make are the opinions of other people who have already had a certain experience with a product or service.
We trust advertising less and less and try to intercept more and more real, true information.
Desire to share
And that's where social comes in: their strength seems to be really the desire to share.
All the content posted online by users, in spaces such as forums rather than blogs or review portals, in an industry such as hospitality, has a decisive influence for a potential customer at the booking stage.
It is at this precise moment that the hotel plays its trump cards: through quality content and thanks to a strategic digital presence, it will have a better chance than its competitors.
The fashion of the moment dictates being social. For many-whether it is a person, a company or a brand-if you are not social, if you do not have your own profile/account, you are out of touch: you do not exist!
Having a presence on social media is important to demonstrate one's existence and, more importantly, one's willingness to create a relationship and be willing to engage in discussion.
Presiding over the platforms and doing so properly is therefore essential to demonstrate one's desire to connect with the customer, to develop a relationship of trust.
Gruppo Mini Hotel has chosen to be present on different platforms, because in our opinion social is an important element to promote welcome and hospitality: the traveler is more and more attracted by images, compared to textual content, to the point of being conditioned in their choice.
And then: aren't smartphones the most used devices by those who are traveling, being able to be connected wherever they are?
On our Facebook pages we share images of the rooms and all the services offered by the Group, as well as information on events and initiatives, supporting the tourism activity of the city of Milan.
The philosophy behind all our activity is to make people feel at home.
We try to do the same on social networks, where comments and reviews are welcome, because we believe in the added value that developing the relationship between people and the brand can bring.
We also curate the reality of Instagram because it is the perfect social to use during a trip, and because we are aware that people love to share and are constantly looking for the authenticity of the structure and the human side of the place where they are going to stay; on our Instagram profile we also share a lot of the architecture of the city, hidden corners that are absolutely worth discovering.
When Eleonora Rocca, CEO of Mashable, proposed us to collaborate with Mashable Social Media Day and Didays, we immediately embraced the project, becoming Main Sponsor and Hospitality Partner of the digital event par excellence.
The project has become in recent years one of the most important in the international landscape of training events dedicated to digital innovation.
During this appointment we are sure to learn so much more: we would like to understand more and more how tourism companies can exploit social media as much as possible in sharing suitable content to reach customers all over the world or understand, for example, whether even the implementation of influencer marketing strategies can prove to be key for tourism companies that want to broaden their user base, not only Italian but also international.
With the help of all the experts and brilliant minds who will be speaking, it will be a valuable opportunity to expand our know-how in order to better and better manage social media marketing platforms, promote hospitality by making our hotels more and more "social."
Mini Hotel Group
