We interviewed Luca Papa of Digital-Coach.it, media partner of the DIDAYS, about digital issues and his work in training and education.
Luca Papa is Digital Marketing Manager and Trainer/Coach who for over 15 years has been dedicated to training activities in which 35000 professionals from over 280 companies have participated. Through Digital Coach he offers training in the field of Digital marketing preparing professionals in digital professions.
Here is what he told us about the concept of strategy in the digital world and about the Digital Marketing Framework he devised:
"Digital marketing is like a sport where you win if you make the whole team play well. The channels are the players you have to put on the field, you have to worry mainly about getting them to play well together and have a strategy to win games."