by Didays | Aug 4, 2019 | Digital
Social proof Social proof is another of the principles of persuasion identified by Robert Cialdini in his book "The Weapons of Persuasion" (Cialdini, 1984). In the past we have analyzed the principle of scarcity in depth; today we focus...
by Didays | Jul 4, 2019 | Digital
he principle of scarcity Clarifying what the principle of scarcity is is much simpler than it might seem. Anyone looking to buy a product or book a vacation online will have found themselves browsing a portal that, from the first moment, does nothing but...