In just a few months, buying habits have inevitably changed. The lockdown has led to many businesses having to upgrade to stay alive, and e-commerce has grown like never before, allowing new and potential customers to be reached everywhere.
Entrepreneurs have therefore had to figure out how to sell their products. Social media and in particular Instagram, are a tremendous opportunity to increase one's business, especially for small and medium-sized businesses that are looking for visibility. It is therefore crucial to know how to make the most of digital tools.
Corporate Account
Using a corporate account provides access to a number of interesting features.
You can link your Facebook page and synchronize your product catalog, sell physical goods, incentivize purchases in your feed or generate traffic to your website.
In addition, it is recommended to reinvent the dialogue with current and potential customers by stimulating dialogue through in-direct and live messages.
As far as copy is concerned, there is a double possibility of shopping. One can add a series of tags in the photo and the shopping tag in the post description that links to the product purchase page.
In the first case, through the click you will read the name of the item, the price and additional information. Each photo can contain up to a maximum of 5 tags but if the post contains more than one, the tags can be up to 20.
Stories are also a great sales channel. The social introduced 3 interactive stickers to support businesses that have been struggling due to Covid-19.
- Support Local Business: designed as a direct link to the company's profile
- Food orders: showcase for restaurants, pizzerias and bars. Sticker links to partner platforms for making payment and delivery
- Buy km 0: ideal for take-away services.
The company will also be able to, make content to be highlighted and usable indefinitely, republish "reviews" from customers who have tagged the brand in stories, and add swipe up, if they have at least 10,000 followers, with a redirect to the site.
The ultimate goal of Instagram shopping is to incentivize users to stay on social by reducing the number of steps to complete a purchase after finding an item on the platform.
To learn more about this topic, follow the Social Media room on Oct. 29. Purchase your 30% discounted ticket using the code LauraZucchiatti30 on the Digital Innovation Days website.
Laura Zucchiatti
Brand Ambassador Digital Innovation Days.
