Vittorio Martinelli has always held relevant roles in Sales & Marketing of large multinational companies, he became CEO of the Japanese giant Olympus, but his passion for personal growth, led him to delve into neuroscience with neurosurgeons and neurologists.
In his irreverent and open talk about Italians as Outsiders, Vittorio Martinelli paints Italy as the tail end for ROI-Return on Investment of Universities and Master's degrees. After all, Italian managers struggle to change jobs even when they are dissatisfied; they are inclined not to accept assignments in companies that would force them to change cities or countries. Why this phenomenon? The reason is in neuroscience, in our brains that hate the new. Our brain is a very sneaky machine that opposes change in favor of habit and certainty.
However, Vittorio Martinelli, with his trademark concreteness, tells how change does one good, especially when one's energies are spent moving from one company to another or from one team to another; he calls them a "doping drug," ... he who has always changed jobs at the height of his professional happiness, precisely because only with a clear vision do one make good choices.
Professional success, he will explain to Digital Innovation Days participants, is the combination of soft and hard skills, but on this we do not want to reveal more so as not to take away the pleasure of listening to him personally!
More we can say that he is a very nice Bolognese, a father of two little girls, with many passions and a lover of the turbulence of life!
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